Apr 29, 2024  
Website Catalog (In Development) 
    
Website Catalog (In Development)

Course Descriptions


 
  
  • BIT 140 - Business Communication


    Practical application of language usage skills with emphasis on correct approach to and effective strategies for writing and editing business media.  Focus topics include effective and proper use of business media (e-mail and internet correspondence, memoranda, letters, outlines, short reports, and other relevant business documents), effective use of reference materials (Gregg Reference Manual and internet-based reference resources), expansion of spelling and vocabulary repertoire, use of critical thinking and problem solving skills in the writing and editing of assigned business cases, and principles of document formatting/design.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate correct usage in the mechanics of the English language (punctuation, numbers, spelling, plurals, possessives, hyphenations, abbreviations, and proper wording) both in written and oral communications according to the rules given in the Gregg Reference Manual.
    2. Master the writing of communications dealing business office correspondence.
    3. Submit all written communications projects in appropriate word-processed format.
    4. Demonstrate effective written performance on all classwork, homework, and/or project assignments, at least eight of which (selected at random) will be graded during the semester.
    5. Develop oral communication skills in order to communicate effectively within his/her professional environment.
    6. Demonstrate effective communications abilities through written papers, oral presentations, and case studies.


  
  • BIT 142 - Social Media for Professional Use


    The goal of this course is to familiarize students with the basic functionality of several social media applications such as blogs, microblogs, mobile applications, cloud applications, and social networks (personal and professional).  Students will explore appropriate use of social media in the professional setting for such purposes as collaboration, productivity, communication, and marketing.  We will also examine social media analytics for the purpose of measuring and increasing consumer engagement.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe how Social Media has influenced communication, productivity, collaboration and marketing for businesses and organizations.
    2. Compare and contrast Social Media tools for the purposes of communication, productivity, collaboration and marketing.
    3. Select and utilize mobile applications as they relate to business-related use of Social Media.
    4. Discuss the advantages and disadvantages of a variety of Social Media tools as used by individuals, businesses and organizations.
    5. Demonstrate the appropriate use of Social Media as required in a business or organizational setting.
    6. Demonstrate different ways to troubleshoot issues that arise with the use of Social Media tools.
    7. Select and utilize analytics tools for the purpose of measuring and increasing consumer engagement through Social Media.
    8. Assess how Social Media can impact both personal and business branding.


  
  • BIT 143 - Social Media Campaigns: Targeting and Analytics


    This course will enhance students’ social media knowledge of focusing on the skills needed to plan and implement a successful social media campaign strategy.  Students will study best practices, apply market and customer search, write copy specifically for social media, work with a wide range of campaign administrative tools, and gather and apply analytical data.  The course will address how to improve and protect brand awareness and increase traffic to targeted destinations.  Students will use a variety of social media methods and platforms, such as geotargeting customers via Facebook and YouTube, identifying brand influencers through Twitter, and refining keywork marketing via Google AdWords.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify the various social media platforms being employed for effective campaigns.
    2. Demonstrate which social media tools are the most effective for your specific campaign objective, be it traffic flow increase, branding, dissemination of information and public relations messaging, or the purchase of products and services.
    3. Assess when to incorporate new or emerging social media platforms.
    4. Analyze how social media content can “go viral” and determine how this can boost a campaign.
    5. Identify admin tools associated with various social media marketing services, and how to use these tools to setup a campaign.
    6. Compare and Contrast the three primary methods of pricing online media - CPC, CPM, and CPA.
    7. Compose a variety of targeted campaigns based on geography, interests, age group, keywords, income, and other core demographics.
    8. Describe the pitfalls that come with the use of social media by learning to protect and moderate brand pages, and how to respond when your brand is attacked online.
    9. Develop effective content for social media including, written copy, video, and imagery.
    10. Measure the effectiveness of social media campaigns with analytical data and use of targeting pixels.
    11. Utilize social media management tools such as HootSuite.


  
  • BIT 173 - Website Creation with HTML/CSS


    This course teaches the basics for professional Website creation, and is the foundational course for Website design and development.  Focusing on the most recent versions of HTML and CSS, students will learn to code Websites which include tables, links, graphics, Web forms, visual effects, animation, video and audio.  The course will also include responsive design, an introduction to JavaScript, integration with social media, and SEO.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe the HTML/CSS standards and specifications.
    2. Create and design the framework and content for a Website including structure, layout, format, links, lists, tables.
    3. Use sound writing principles to prepare copy for a Website.
    4. Work with images to enhance a Website.
    5. Implement a responsive design.
    6. Create and process Web forms.
    7. Create visual effects and animation.
    8. Incorporate video and audio.
    9. Incorporate simple interactivity with JavaScript.

    10.  Integrate a Website with social media.
    11.  Optimize the Website for search engines.
    12.  Demonstrate the features of a Website to an audience.

  
  • BIT 180 - Digital Media Tools and Tactics


    This course will center on advanced digital media marketing, targeting, and content creation to enhance students’ social media skills.  A variety of apps will be used to develop digital content components based on targeted market demographics, prepare students for delivery, and set up tracking, reporting, and analytics of engagement.  Content creation and implementation will include streaming media, live content, virtual reality, and interactive content.  Students will learn how AI is used for prediction, alerts, and real time content adjustment.  This course will also explore the use of Internet of Things (IoT) in social media campaigns.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Develop digital content components, which can serve as compelling rewards for subscribers and registrants, can be targeted at specific demographic groups, and for subscription platforms, community building, and synchronous events.
    2. Articulate how the Internet of Things (IoT) might be employed to take advantage of devices capable of storing, analyzing and sharing information that is utilized to achieve higher ROI in campaigns.  
    3. Illustrate tracked lead capture campaigns with automatic responses, content delivery chains, and use of AI for timely and efficient responses.
    4. Prepare content for delivery via YouTube and other social media outlets, and setup reporting and analysis of engagement levels and results.


  
  • BIT 182 - Designing Effective Web Sites


    Experienced web designers will enhance their ability to create attractive, useful web sites by exploring the elements of good design.  Issues such as audience identification, clarification of need, development of content, efficiency in use of files based on type and size, and an introduction to human factors in improving design will be explored.  A popular commercial web authoring package will be used to create an attractive and effective web site as a final project.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Website Creation with HTML/CSS

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe the principles of good design.
    2. Compare historic design principles to current best practices.
    3. Describe human factors that determine good design.
    4. Identify purpose, audience and need for a Web site.
    5. Develop appropriate content to maximize effectiveness.
    6. Critique color, layout, typography, images, animation and effects for a given Web site.
    7. Implement improved color, layout, typography, images, animation and effects for a given Web site.
    8. Design and implement effective navigation.
    9. Design for mobile through responsive design and dedicated mobile sites.


  
  • BIT 184 - Introduction to Microsoft Office


    Introduction to Microsoft Office will acquaint students with operating systems and file management, word processing, database management, spreadsheet applications, and presentation creation.  Students will integrate these skills and programs with business related cases on Windows-based PCs and on mobile devices.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the use of word processing functions with Microsoft Word.
    2. Prepare database applications using Microsoft Access.
    3. Apply a basic understanding of spreadsheets using Microsoft Excel.
    4. Create presentation graphics using Microsoft PowerPoint.
    5. Develop basic business documents using the above software applications.
    6. Demonstrate the ability to integrate files prepared using the above software applications.


  
  • BIT 185 - Photoshop for Mobile, Web, and Print


    An introduction to Photoshop, the industry standard software program for creating and modifying raster/ bitmap graphics.  Students will learn to create, scan and edit images and text for print, multimedia, and web design.  An emphasis will be placed on image manipulation, photo restoration, digital illustration, the use of slices and rollovers, and even how to create simple animations.  Students will also become introduced to tools for creating vector graphics and type.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Use Adobe Photoshop to edit images and create graphics using basic tools such as multiple layers, color modes and intensities, blending modes and opacities.
    2. Demonstrate the ability to select and modify images through compositing and filters.
    3. Demonstrate the ability to design graphics with text and text effects.
    4. Demonstrate the ability to apply correcting, adjusting and retouching techniques to images.
    5. Adjust images and file types to prepare for any situation and output.
    6. Plan, create and deliver a complete project in Adobe Photoshop.


     

  
  • BIT 186 - WordPress for Web Developers


    Learn how to develop and manage feature-rich, responsive, and accessible website with WordPress.  Find out how to adjust settings, add users, customize menus and themes, and install plugins.  Customize WordPress websites using HTML/CSS to enhance layout and design, JavaScript to add interactivity, and PHP to develop and apply custom plugins.  Learn techniques to enhance workflow during development and to manage a WordPress site once launched.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Basics of Website Creation

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create a feature-rich, responsive, and accessible website using WordPress.
    2. Adjust settings, add users, customize menus and themes, and install plugins to a WordPress site.
    3. Enhance the layout and design of a WordPress site with custom HTML/CSS.
    4. Create working code in JavaScript to customize a WordPress site including objects, variables, data types, conditionals, functions, loops, and the DOM.
    5. Develop and apply custom plugins to a WordPress site with PHP.
    6. Describe effective workflows for WordPress site development and management.
    7. Describe techniques for the administration of a WordPress site.

     

  
  • BIT 196 - Understanding Electronic Commerce


    An introduction to electronic commerce designed to create an understanding of the ways information technology and the Internet have transformed fundamental business precepts.  Technical infra-structure, virtual communities, and security, legal, and regulatory issues will be addressed.  Business-to-business and business-to-consumer strategies will be explored.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Cover the topics related to selling and marketing on the web. Students will demonstrate proficiency with topics including revenue models, establishing an online presence, how to reach customers through the web, market segmentation, branding etc.
    2. Cover topics related to efficiency and cost of ecommerce. Students will demonstrate the ability to understand and work with supply chain management, EDI, and business support processes.
    3. Demonstrate how social networking and mobile commerce have changed how ecommerce adds to business activities.
    4. Cover the environment of electronic commerce. Students will demonstrate ability in topic ranges that include ethics, legality, and intellectual property.
    5. Students will demonstrate knowledge of and work hands on with technologies related to electronic commerce.


  
  • BIT 200 - Spreadsheets with Business Applications


    A comprehensive look at Excel and its applications in business.  The course covers the basics of spreadsheet creation, functions, and formatting through the creation of pivot tables and macros.  This is all looked at with the goal of application to business scenarios and documents.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create workbooks and properly format text and data.
    2. Work with formulas and functions. Especially those that relate to business case problems.
    3. Be proficient with chart and graph creation. What makes a good graph and a useful chart.
    4. Creation of pivot tables, pivot charts, and tables.
    5. Work with financial tools and functions.
    6. Perform what if analysis and work with macros.
    7. Work with the basic concepts of business intelligence.


  
  • BIT 201 - Introduction to Spreadsheets


    Use of basic spreadsheet functions for business-related applications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate how to do basic formatting and work with introductory formulas/functions.
    2. Show proficiency with the basics of chart and graph creation.


  
  • BIT 202 - Intermediate Spreadsheets


    Use of spreadsheet and chart functions for business-related applications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate proficiency with pivot tables and pivot charts.
    2. Apply basic excel tables, manage multiple workbooks in one session, and work on excel applications.


  
  • BIT 203 - Advanced Spreadsheets


    Use of advanced features to enhance business-related applications for database, spreadsheets, and charting functions.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. A student completing this course will demonstrate the ability to apply:
    • Advanced function use in excel (nested functions, lookup functions etc).
    • Specific financial focused tools.
    • Introductory business analytics.
    • What if analysis.


  
  • BIT 205 - IT for Entrepreneurs


    Learn how to harness information technology to streamline your business processes, access information in real time, utilize cheaper, quicker and more efficient communications, automate day to day tasks, and have a 24-7 presence on the Web.  This course will jump start your ability to use new and existing technologies without relying on IT professionals for basic aspects of your information needs.  It will also increase your knowledge and vocabulary of information technology trends so that you can communicate more effectively with IT contractors.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to apply software skills to business projects in the areas of word processing, spreadsheet analysis, database management, presentation software, and Web 2.0 tools.
    2. Define and discuss the vocabulary of core information technology functions including software applications, hardware, networking, and Internet applications.
    3. Write reports that demonstrate a competency in acquiring and evaluating data and the ability to interpret and communicate information for business intelligence.
    4. Demonstrate the ability to define the components of a simple network and troubleshoot simple problems.
    5. Demonstrate the ability to organize, maintain, secure and backup files across a network, and develop a basic business continuity plan.
    6. Demonstrate the ability to work in a team environment to research and present information about a new or emerging information technology.
    7. Demonstrate the ability to use web applications for business processes and communications.
    8. Demonstrate the ability to use mobile devices for business processes and communications.


  
  • BIT 206 - IT for Service Industries


    This course examines technology strategies for service industries using case studies, interactive exercises, software tutorials, and service industry projects.  Students will gain experience with industry specific software as well as spreadsheets for business planning, modeling and analysis.  Topics will include service industry technology, meeting and event technology, planning, modeling, and analysis using spreadsheets and the application of emerging technologies to business strategies.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in service industries.
    4. Use analysis tools in spreadsheet software to solve problems throughout the business.
    5. Use modeling tools in spreadsheet software to value inventories and current assets, summarize transactions, calculate working capital, analyze cash flows, estimate profitability and perform break-even analysis.
    6. Apply emerging technologies to business strategies.
    7. Complete an information technology project related to their field of study.


  
  • BIT 207 - IT for Criminal Justice and Emergency Services


    This course examines information technology tools and strategies for criminal justice and emergency service industries using case studies, interactive exercises, software tutorials, and industry-based projects.  Students will gain experience with word processing, database management systems, presentation software, spreadsheets, and industry specific software.  Students will be introduced to cloud, analytic, mobile and social technologies and study the use and impact of these technologies within the context of criminal justice and emergency services.

     

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in criminal justice and emergency services.
    4. Demonstrate the ability to apply software skills to CJES projects in the areas of word processing, spreadsheet analysis, database management, and presentation software.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.


  
  • BIT 208 - IT for Healthcare Professionals


    This course examines information technology, tools and strategies for healthcare professionals using case studies, interactive exercises, software tutorials, and health care industry-based projects.  This course will introduce concepts, techniques and terminology essential to further studies in the field of health care data analytics.  Students will gain experience with spreadsheets and database management systems including an introduction to relational query languages.  Students will also be introduced to the core pillars of data analytics:  cloud, analytic, mobile and social technologies.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials within the medical and healthcare industry.
    2. Define the core terminology associated with spreadsheets, database management systems, and relational query languages.
    3. Define the core terminology associated with an introduction to cloud, analytic, mobile and social technologies.
    4. Demonstrate the ability to apply software skills to health care related projects in the areas of spreadsheet analysis, database management, and SQL.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.


  
  • BIT 209 - IT for Women


    Designed for women across disciplines, this computer literacy course will introduce core information technology tools and explore the social context of women and information technology today.  IT skills will include word processing, spreadsheets, database, presentation software, cloud, analytic, mobil and social technologies.  Case studies, software tutorials, and projects will cover the technology within the context of personal and professional lives.  Assignments will explore the history of women in IT, cultural bias against women’s use of IT, the portrayal of women in social media platforms, the empowerment of women through these technologies, and intersectional feminism as a framework of analysis.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in professional workplaces.
    4. Demonstrate the ability to apply software skills to professional projects in the areas of word processing, spreadsheet analysis, database, and presentation software.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.
    6. Describe the history of women in information technology.
    7. Discuss the occurrence of bias within the information technology industry.
    8. Discuss the positive and negative impact of social media on women.
    9. Collect, analyze, and present information on one example of the impact of information technology for women either personally or professionally.
    10. Analyze the effect of technology through the lens of intersectional feminism.


  
  • BIT 215 - IT for Classrooms and Boardrooms


    This course explores the use of emerging and innovative technology and apps to communicate and collaborate effectively in educational, business, and other settings.  Through hands-on projects students will learn how to design effective, outcome-based, informational content suitable for an audience of any age from early childhood to adult and then assess its effectiveness.  Technology such as iPads, responsive touch technology, collaborative technology, interactive presentations, and social media will be incorporated into student projects.

    Credits: 3
    Cross-listed
    ECE 262
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe current technologies that can be effective instructional and communicative tools for audiences of varying backgrounds, abilities, and ages.
    2. Explain effective and appropriate uses for collaborative, touch-responsive, virtual and embedded technology in educational and other settings.
    3. Use the elements and principles of design with differing types of technology to create engaging and appropriate educational materials and/or presentations.


  
  • BIT 218 - Data Analytics for Healthcare


    Data analytics for healthcare includes the collection and extraction of data, the analysis and presentation of data for quality management, interpretation of data, and the manipulation of data to support decision making.  Students in this course will learn the terminology, tools and techniques of data analytics through readings, written exercises, case studies and computer applications.  This course will prepare students for entry-level competencies in analytics, decision support, health care statistics, and research methods in health information management.

    Prerequisite- Corequisite
    Prerequisite: BIT 208 IT for Health Care Professionals

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Utilize software in the completion of the HIM processes related to data analytics.
    2. Explain analytics and decision support.
    3. Apply report generation technologies to facilitate decision-making.
    4. Utilize basic descriptive, intuitional and healthcare statistics.
    5. Analyze data to identify trends.


  
  • BIT 240 - Desktop Publishing Using InDesign


    Learn the basics of page layout typography, placement of images and desktop publishing.  Learn graphic industry standard software to create business cards, letter head, flyers, brochures and other publications that are not only informative but eye-catching.  Integrate your InDesign projects with materials created in Photoshop and Illustrator.

    Prerequisite- Corequisite
    Prerequisite:  BIT 108 Introduction to the PC and Windows or the equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply graphic design techniques, principles of layout and design, and desktop terminology and applications.
    2. Use a professional desktop publishing package to design, create, and print a variety of documents such as flyers, brochures, and newsletters.
    3. Combine text and graphics in the creation of the publications.
    4. Use panels, styles, layers, frames, and tables.
    5. Prepare output on both hard and electronic copy.
    6. Integrate data and images from other software applications into the finished publication.


  
  • BIT 251 - Introduction to Microsoft Word


    Learn to use this popular word processing package to prepare simple letters, memos, and reports.  Upon successful completion of this course, you will be able to create, store, and print routine business and/or personal documents efficiently.

    Prerequisite- Corequisite
    Prerequisite:  BIT 101 Computer Keyboarding or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply word processing functions to business documents.
    2. Use the word processing software to create business and personal documents including letters, memos, tables, and reports.
    3. Create, edit, save, retrieve, and print documents created in Microsoft Word.


  
  • BIT 252 - Introduction to Microsoft Excel


    Use this popular software to prepare worksheets and charts.  Learn to create and use multiple worksheets, link workbooks, create lists and macros, and use templates.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to format worksheets, link workbooks, create lists, and use templates.


  
  • BIT 253 - Introduction to Microsoft Access


    Use this popular database software to prepare tables and reports.  Create and use queries to sort and select records.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate ability with the basics of table, query, report, and form creation.
    2. Show the sorting and selecting of records of interest.


  
  • BIT 254 - Introduction to PowerPoint


    Learn to create simple text charts, data charts, speaker notes, handouts, and a screen show using a sophisticated graphics software package.

    Prerequisite- Corequisite
    Prerequisite:  BIT 101 Computer Keyboarding or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create, edit, show and print slides using a professional presentation package.
    2. Create title and bulleted list slides as well as slides using charts to present information.
    3. Incorporate clip art into slides.
    4. Add sound and transitional elements to a slide show.
    5. Add a build effect to a bulleted-list slide.
    6. Develop an outline for a 10-12 minute slide show presenting information on a topic of their choice.
    7. Select and create appropriate slides to present information.
    8. Apply simple design elements to make more attractive and effective slides.
    9. Present the information to an audience using the slide show to enhance the presentation making it more interesting and effective.


  
  • BIT 255 - Microsoft Word for Business Applications


    Creation of Word documents, formatting, editing, and integrating data relevant to business applications.

    Prerequisite- Corequisite
    Prerequisite:  BIT 130 Word Processing Applications

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create, layout, design, and edit word documents.
    2. Navigate and format a document.
    3. Create tables and reports.
    4. Apply and utilize templates, themes, and styles.
    5. Integrate data and work with macros.


  
  • BIT 260 - Introduction to Database Management


    This course will explore the creation and use of databases in Microsoft Access.  Students will learn how to put together and manipulate forms, reports, queries, and tables.  Students will also become familiar with importing and exporting data, the creation of macros, and working with business-based cases.  Based on a student’s field of study, they will either work with the backend of a simulated Electronic Health Records system, pull and push data from a website to a database, or complete a similar project related to their field.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create and maintain database tables using business applications.
    2. Perform queries and filter records.
    3. Build and modify forms.
    4. Create and modify reports.
    5. Create advanced queries in both design view and SQL view.
    6. Integrate database documents with other software.
    7. Apply the above mentioned database functions to solve business requests and situations specific to the student’s field of study.


  
  • BIT 264 - Database Languages


    Database query languages enable business analysts, Web developers, and application developers to tap into data from multiple sources.  This course will cover the use of SQL (Structured Query Language) on multiple platforms such as DB2, Oracle, and MySQL.  Database fundamentals including terminology, the basics of database design and creation, and the basics of database security will also be covered.  New technologies such as analytic databases and NoSQL will be introduced within the context of their significant and growing use in bag data and real-time web applications.

    Prerequisite- Corequisite
    Prerequisite: BIT 260 Introduction to Database Management

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Differentiate between various database systems.
    2. Use SQL as a data definition and data manipulation language.
    3. Troubleshoot underlying query errors in information management systems.
    4. Describe database security needs and tools for implementation of security measures.
    5. Design and create a relational database system.
    6. Use NoSQL to extract data for data analytics applications.
    7. Utilize an analytic database in a business intelligence application.


  
  • BIT 265 - Project Management


    This course is designed to prepare students in planning, organizing, and executing the steps in project development.  Students will develop teamwork and time-management skills to carry a project through its life cycle.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define project management.
    2. Detail the phases and processes of initiating a project.
    3. Apply successful team building skills.
    4. Proceed through the steps involved in the planning stage.
    5. Follow steps in project control.
    6. Monitor a project.
    7. Work with the support systems of project management.
    8. Work successfully in a team environment, using all the necessary tools to complete a project.
    9. Submit weekly updates to instructor on assigned projects.
    10. Clearly articulate an issue or problem.
    11. Identify, analyze, and evaluate ideas, data, and arguments as they occur in their own or others’ work.
    12. Acknowledge limitations such as perspective and bias.
    13. Develop well-reasoned (logical) arguments to form judgments and/or draw conclusions.


  
  • BIT 270 - Personal and Professional Development


    A course designed to complement the hard/technical skills information technology students possess.  Focus on soft skills; topics include: defining personal direction, discovering personal and professional strengths, setting and achieving goals, handling stress and anger, understanding self-esteem, handling criticism, becoming a positive thinker, and taking appropriate control of personal and professional situations, disciplining thinking, learning to think critically, understanding the power of motivation, overcoming the fear of failure, defining and visualizing success, managing resources (time and money), and communicating assertively with all individuals.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify and set personal professional goals.
    2. Demonstrate knowledge of effective time management techniques.
    3. Demonstrate knowledge of communication styles and assertiveness techniques.
    4. Project a positive self-image.
    5. Develop an understanding of the role self-esteem plays in personal and professional success.
    6. Demonstrate knowledge of effective non-verbal communication.
    7. Work at the maintenance of good relationships at work through application of techniques presented.
    8. Develop an understanding of cultural diversity and ethics and their impact on the workplace.
    9. Recognize the part that a good attitude plays in preparing for, obtaining, maintaining, and advancing in your chosen career field.
    10. Apply the rules of Business Etiquette and Protocol to workplace situations.
    11. Discover ways to project a professional image through their dress and work space.
    12. Plan and organize meetings that work.
    13. Plan a business event.
    14. Place an emphasis on customer service.


  
  • BIT 275 W - Advanced Business Communication


    An integrated, interactive course that enables students to further develop written communication skills and to develop professional presentation skills.  Students will have the opportunity to develop and demonstrate effective written, verbal, nonverbal, and presentation skills through the development of a variety of business communication media.  Topics include developing business-oriented presentations in areas including employment communication (individual, team interviews, and portfolio presentation), crisis communication, persuasive communication, informational communication.  Students will further refine their skills in using reference material by researching information for each presentation.  In addition, they will integrate electronic technology by using PowerPoint software for each formal presentation they make.  Some presentations will be videotaped and evaluated by peers and/or instructor.

    Prerequisite- Corequisite
    Prerequisite:  BIT 140W Business Communication, or departmental approval

    Credits: 3
    Hours
    3 Credit Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate advanced written communication skills to in order to be able to create professional business presentations.
    2. Master advanced communications writing based on business cultures, workplace scenarios and different media methods.
    3. Submit all written communications projects in appropriate word-processed format.
    4. Demonstrate effective written performance on all classwork, homework, and/or project assignments.
    5. Develop advanced oral communication skills, such as informing and persuading, in order to communicate effectively within his/her professional environment.
    6. Demonstrate effective communications abilities and learn to receive and give feedback on all assigned oral communications projects.


  
  • BIT 276 - Data Analytics I


    This course will introduce students to data analysis and its applications in business analytics and business intelligence.  Upon successful completion of this course students will be able to find, interpret, and convert raw unstructured data for use within spreadsheet, statistical, and database tools.  An emphasis will be placed on using statistical tools useful for decision making, data modeling, and data visualization.  Students will have the opportunity to apply techniques learned to other fields of study through individualized projects in social, political, scientific, engineering or health information analytics.

    Prerequisite- Corequisite
    Prerequisites:  BIT 200 Spreadsheets for Business Applications, BIT 260 Introduction to Database Management, MAT 181 Calculus or MAT 146 Applied Calculus, BUS 115 Business Statistics or MAT 124 Intro to Statistics

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Objectives of the Course:

    1. Introduce students to data analysis and its applications in business analytics and business intelligence.
    2. Teach processes, tools and techniques to convert raw unstructured data for use within spreadsheet, statistical, and database tools.
    3. Teach how to use statistical tools and software packages for decision making, data modeling, and data visualization.
    4. Demonstrate how techniques learned can apply to other fields of study such as social, political, scientific, engineering or health information analytics.

    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with data analysis.
    2. Find, interpret, and convert raw unstructured data for use within spreadsheet, statistical, and database tools.
    3. Use statistical tools for decision making, data modeling, and data visualization.
    4. Apply data and text mining techniques and programs to unstructured data through the use of tools such as Google Chart API, R, Mathematica, and Excel.
    5. Use predictive analysis tools to forecast solutions to business opportunities.
    6. Apply techniques learned to an individualized project in business, social, political, scientific, engineering or health information analytics.


  
  • BIT 277 - Introduction to Data Analytics with R


    This introductory course in Business Analytics explores predictive and descriptive analytics using a variety of software packages with a focus on R and Excel. Students will also explore modeling and simulation techniques and learn how to make informed business decisions.

    Prerequisite- Corequisite
    Prerequisites: BUS 115 Business Statistics or equivalent and BIT 200 Spreadsheets with Business Applications or equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of Data Analytics concepts and terminology.
    2. Demonstrate the ability to use basic statistical tools to perform Data Analytics.
    3. Create various data models including Monte Carlo Simulations and Linear and Non-Linear Optimization Models.
    4. Use software that is advantageous and industry standard for working with data.


  
  • BIT 278 - Data Analytics II


    This course provides an overview of data mining and predictive analytics, including large scale, enterprise level analytics.  The course structure follows the stages of a typical data mining project, from reading data, to data exploration, data transformation, modeling, and effective interpretation of results.  This course demonstrates how to develop models to predict categorical and continuous outcomes, using such techniques as neural networks and decision trees.  Students will have the opportunity to apply techniques learned to other fields of study through individualized projects in social, political, scientific, engineering or health information analytics.

    Prerequisite- Corequisite
    Prerequisite:  BIT 276 Data Analytics I

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with data mining and predictive analytics.
    2. Apply data mining techniques and processes to unstructured data through the use of enterprise level tools such as SPSS-Modeler in order to solve business related problems through data modeling and the effective interpretation of results.
    3. Define and solve problems using predictive analysis techniques such as decision trees and neural networks.
    4. Apply techniques learned to an individualized project in business, social, political, scientific, engineering or health information analytics.


  
  • BIT 280 - Office Administration


    This course is designed to help students understand the modern administrative practices of office management.  Emphasis is placed on planning and organizing office operations, leadership and human relations in the office, familiarization with the budget process, and controlling office operations, including office systems, work measurement, and standards; managing travel arrangements.  Decision-making skills are developed through problem analysis techniques.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning outcomes of the course:

    Upon successful completion of this course the student will be able to:

    1. Apply basic concepts in administrative office management, including understanding traditional office management practices; basic management principles/leadership, motivation, and problem-solving skills; managing office systems and environmental/health-related issues.
    2. Discuss the concepts of managing a diverse workforce, including recruiting, supervising, training, appraising and promoting personnel; analyzing office jobs, salaries, benefits, workplace issues, ethics and business etiquette.
    3. Identify the role of various administrative services, including managing office space, ergonomics, office automation, and telecommunications.
    4. Describe the function of administrative office systems, office productivity, and budgeting.


  
  • BIT 280 W - Office Administration


    This course is designed to help students understand the modern administrative practices of office management.  Emphasis is placed on planning and organizing office operations, leadership and human relations in the office; familiarization with the budget process, and controlling office operations, including office systems, work measurement, and standards; managing travel arrangements.  Decision-making skills are developed through problem analysis techniques.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply basic concepts in administrative office management, including understanding traditional office management practices; basic management principles/leadership, motivation, and problem-solving skills; managing office systems and environmental/health-related issues.
    2. Discuss the concepts of managing a diverse workforce, including recruiting, supervising, training, appraising and promoting personnel; analyzing office jobs, salaries, benefits, workplace issues, ethics and business etiquette.
    3. Identify the role of various administrative services, including managing office space, ergonomics, office automation, and telecommunications.
    4. Describe the function of administrative office systems, office productivity, and budgeting.


  
  • BIT 285 - Illustrator for Mobile, Web, and Print


    Take an in-depth look at one of today’s most popular software programs for computer illustration and its use in print and digital media. Students will be introduced to the tools available in Illustrator, how to work with objects, clipart, web-graphics (bit maps), color and more. Students will work with basic shapes including editing and painting and will learn to draw with precision using the pen tool as well as use the brush types to enhance their work. Students will also learn how to use Photoshop and Illustrator together to enhance projects. Advanced editing techniques and skills in Photoshop will take every user to the next level. Students will also participate in discussion groups to critique work.

    Prerequisite- Corequisite
    Prerequisite:  BIT 185 Photoshop for Mobile, Web, and Print

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Appropriately use relevant illustrator tools.
    2. Use advanced image creation tools using Adobe Photoshop.
    3. Show how both Illustrator and Photoshop can work together.
    4. Plan, create, and deliver on several complete Adobe Illustrator projects.


  
  • BIT 288 - Mobile Web App Development


    Learn to design and create Web apps for mobile devices such as iPad, iPhone and Android, using collaborative, open-source mobile environments on both PC and Apple based platforms.  The focus will be on both design and development skills necessary to create functional, effective, and responsive Web pages and Web apps using standard Web technologies, including CSS3, HTML5 and JavaScript.  Techniques such as progressive enhancement and feature detection will be utilized as well as JaveScript APIs for functionality such as geolocation, device orientation, and handling touch events.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Basics of Website Creation

    Credits: 3
    Cross-listed
    ART 288
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate a working vocabulary for the tools and concepts related to the development of mobile Web apps.
    2. Differentiate between Web apps and native apps.
    3. Create effective designs for Web apps and mobile devices.
    4. Use HTML/CSS/JavaScript to create and debug Web apps for mobile devices.
    5. Create Web apps that integrate device features such as geolocation, accelerometers, and touch gestures.


  
  • BIT 289 - Personal Branding


    Leverage your ePortfolio, Blog, Twitter, LinkedIn and other social media to create your own personal brand.  Personal branding will help you to market your skills to give you a competitive edge in the market place.  This course section will enable you to create a thematic message to market your talents in your online communications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Further develop research capabilities and understanding of information literacy.
    2. Collaborate effectively via social and/or virtual applications.
    3. Develop an online persona/personal brand for the purpose of achieving career or professional goals.
    4. Utilize various Social Media tools available to enhance their personal brand.


  
  • BIT 293 - Special Topics in Business Information Technology


    This course is a special offering that covers particular topics in the business information management field that is beyond the scope of normal class offerings.

    Credits: 3
    Note
    The courses offered may be laboratory or lecture format

    Course Profile
    Learning Outcomes of the Course:

    Learning outcomes will be developed and change depending on the topic being looked at.

    At a minimum students will be able to:

    1. Define core concepts in the topic area.
    2. Discuss how this topic relates to the degree program.
    3. Demonstrate knowledge of special topic content material.


  
  • BIT 297 W - Internship


    Career-related experience that complements academic preparation in the business technologies area.  Interns receive on-the-job experience in a business setting and meet with the internship coordinator as scheduled.  Meetings will address resumes, cover letters, interview techniques, appropriate dress and professionalism.

    Prerequisite- Corequisite
    Prerequisite:  Departmental approval

    Credits: (1-3)
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply skills and knowldege learned in the Business Technologies program (software, telephone, human relations skills, etc.) to on-the-job experience.
    2. Prepare a resume in proper format, with emphasis on 100 percent accuracy.
    3. Prepare daily journals, while on the job, of activities performed–skills and human relations.  Journals will be checked by internship coordinator at midpoint and at the end of the internship.
    4. Submit weekly report of on-the-job experiences to internship coordinator.
    5. Complete all time reports.
    6. Submit a final paper as defined in internship letter.
    7. Compose cover letters and thank-you letters to site supervisors.


  
  • BIT 299 - Independent Study


    An individual student project in BIM that is beyond the scope of the listed course requirements.  This requires the approval of the chairperson and will be conducted under the direction of a faculty member.

    Credits: (1-4)
    Hours
    1-4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Learning outcomes will be determined by the instructor and will be approved by the department chairperson on an individual project basis.

  
  • BNK 168 - Principles of Banking


    A core course that examines all aspects of banking.  A comprehensive introduction to today’s diversified bank services.  Bank accounting, pricing, profitability, personnel and security functions.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Be familiar with and demonstrate a competency in the following by use of classroom interaction and verbal responses, written exams, homework reviews and student projects:

         a. Banking–history and evolution
         b. The documents and language of banking
         c. Bank relationships with depositors
         d. The deposit function
         e. Check processing and collection
         f.  Bank bookkeeping
         g. Bank loans and investments
         h. Trust department services
         i.  Specialized services–to importers, exporters, individuals, and other banks
         j.  Bank regulation and examination
        

  
  • BUS 100 - Financial Accounting I


    In this introductory course, students will learn basic financial accounting principles and theory and how to communicate financial information to external users.  It covers the following topics:  accounting equation and accounting cycle; accounting transaction analysis (including journalizing and posting); asset, liability, and equity accounting; financial statement preparation and analysis; merchandising and inventory accounting, accounting information systems (manual and automated), and principles of internal control.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of accounting terms, ethics in accounting, the accounting equation, transition analysis, debits and credits, journalizing and posting transactions, and basic financial statements.
    2. Demonstrate ability to complete the end-of-period procedures (including adjusting, closing, and correcting/reversing entries), worksheets, trial balances (including adjusted and post-closing), and completing the accounting cycle, and classified balance sheet.
    3. Demonstrate the ability to record inventory transactions for a merchandising concern, prepare and analyze single and multi-step income statements, perform calculations necessary to determine ending inventory and cost of goods sold valuations, and analyze the impact of inventory errors on financial statements.
    4. Demonstrate knowledge of special journals, subsidiary ledgers, control accounts, principles of internal control, performing bank reconciliations, and petty cash transactions.


  
  • BUS 101 - Financial Accounting II


    This course is an expansion of the fundamental principles and procedures introduced in BUS 100 Financial Accounting I.  It is designed to be the second course for those seeking careers in accounting, and to provide essential information about the financial operations of business for those seeking careers in other areas of business.  It covers the following topics:  receivables; payables (current and long-term); long-lived assets; debt and equity capitalization; financial statement analysis (including statement of cash flows); and financial and managerial accounting comparison.

    Prerequisite- Corequisite
    Prerequisite:  BUS 100 Financial Accounting I

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to analyze and interpret procedures applied to notes, accounts, interest and uncollectables, and acquisition, depreciation and disposal of long-lived assets.
    2. Demonstrate the ability to analyze and interpret current and long-term liabilities transactions and perform the computations to prepare a payroll and make the journal entries to record the payroll and the employer’s payroll taxes.
    3. Demonstrate the ability to analyze and interpret procedures applied to receivables including:  notes, accounts, interest and uncollectible.
    4. Demonstrate the ability to analyze and interpret transaction impacting the statement of shareholders equity including equity capitalization, types of dividend distributions, and treasury stock.
    5. Demonstrate the ability to analyze and interpret accrual income statements, and statements of cash flow.
    6. Demonstrate the ability to explain the conceptual differences between Financial Accounting and Managerial Accounting.

     

  
  • BUS 103 - Accounting for Non-Accounting Majors


    This is a survey course covering an extensive range of material including both financial and managerial accounting concepts and principles.  The course will include understanding and analyzing current and long term assets, liabilities, shareholders’ equity, revenues and expenses.  Additional topics will include basics of accounting for manufacturing firms, projecting profits losses, budgeting and financial statement analysis.  A user’s perspective utilizing and analyzing accounting information will be taken throughout the course, with no coverage of generating accounting data.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate an understanding of basic financial and managerial accounting concepts, principles and practices.
    2. Demonstrate an understanding of the current ethical and legal business climate in terms of how they impact accounting.
    3. Report and analyze inventory, receivables, liabilities and stockholder’s equity.
    4. Interpret income statements, balance sheets and statements of cash flow.
    5. Analyze an organization’s financial performance and compare it with previous years and other firms in the same industry.
    6. Understand accounting in a modern manufacturing environment.
    7. Perform calculations necessary for breakeven analysis, estimating profits under various assumptions, and estimating fixed and variable costs.
    8. Understand and analyze cost behavior and budgets.


  
  • BUS 108 - Accounting for a Service Business


    Introduction to basic accounting procedures.  Topics include journals and ledgers, fundamental financial statements, cash and credit transactions, internal control over cash, bank reconciliations and adjustments to cash.  Merchandise transactions, special journals, estimating and recording credit losses, payroll procedures, and journal entries.  Includes a major project using the computerized accounting program QuickBooks Pro.

    Credits: 4
    Hours
    4 Class Hours
    Note
    (May not be used as a prerequisite for BUS 101, see BUS 100)

    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to activate QuickBooks and use menus and icons to access software features and tools.
    2. Demonstrate the ability to Set up and prepare payroll for a small business using QuickBooks.
    3. Demonstrate the ability to record all bookkeeping transactions for a small business using QuickBooks.
    4. Demonstrate the ability to generate financial statements using QuickBooks.
    5. Demonstrate the knowledge commonly used in accounting and QuickBooks terminology.


  
  • BUS 109 - Workplace Readiness


    Emphasis will be on resume development, job search techniques, interview preparation, and workplace etiquette.  The method of instruction will include lecture, discussion, and role playing.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Develop a professional resume.
    2. Utilize contemporary job search techniques.
    3. Explain the importance of pre-interview preparation including knowledge about the firm’s history, product information, and salary expectations.
    4. Prepare for job interviews by understanding the interview process from the employer’s perspective; including the importance of appropriate dress and interview demeanor.
    5. Discuss the need to become a responsible, knowledgeable employee with positive work attitudes.


  
  • BUS 110 - Introduction to Business


    General background of modern business practices through the study of organization and management, production, human resources, accounting and finance, marketing, and the information needed for control and management decisions in business and society.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Outline the philosophy, objectives, ethical, and social responsibilities of businesses.
    2. Describe the private enterprise system, and explain the factors that drive supply and demand.
    3. Identify the major global challenges that businesses of the 21st century will face.
    4. Summarize the basic forms of business ownership and explain the importance of entrepreneurship.
    5. Describe the difference between management and leadership and identify the skills necessary for managerial and leadership success.
    6. Explain the importance of human resources and the major responsibilities of the human resources manager.
    7. Explain the marketing concept and outline the basic steps in developing a marketing strategy.
    8. Explain the role of management information systems in business.
    9. Explain the roles of accounting and finance within organizations and their importance to the firm’s stakeholders.
    10. Explain the functions performed by a firm’s operations manager.


  
  • BUS 112 - Quantitative Business Methods


    Quantitative analysis of contemporary business problems.  The course includes percentages, ratios, markup/markdown, cash and trade discounts.  Simple and compound interest, consumer credit and insurance.  Present value, future value, and annuities. An introduction to statistics and graphical analysis.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate a basic understanding of different quantitative methods in solving business problems.
    2. Demonstrate mathematical relations and functions used in business settings.


  
  • BUS 113 - Introduction to Entrepreneurship


    Designed for students who are considering a new business venture.  Emphasis is placed on exploring and identifying what entrepreneurship is, understanding the challenges of entrepreneurship, recognizing and analyzing business opportunities, start-up issues, marketing, management, capital acquisition, forms of business organization, and other issues of relevance to the new entrepreneur.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of how to recognize, comprehend, and apply entrepreneurial thinking to create value for oneself and others in a new way.
    2. Demonstrate the ability to communicate new ideas individually and in teams.
    3. Demonstrate knowledge required to analyze, select and implement entrepreneurial ideas to take advantage of opportunities or solve real-world problems.


  
  • BUS 114 - Entrepreneurship Law


    Entrepreneurship Law is designed to introduce the student to the constantly changing legal environment surrounding the operation of a business entity.  The Securities Dealer, broker-dealer or a bank affiliate.  The Series 6/Series 63 course will effectively prepare them for the qualifying exams (Series 6-Federal, Series 63-NYS).  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 3
    Hours
    3 Class Hours, 1 Laboratory Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. List and recognize the sources of the legal regulatory environment.
    2. Detail the structure of the Court system as related to litigating a legal entrepreneurial issue.
    3. Understand and be able to articulate the legal distinctions of the various types of business formations.
    4. Prepare an enforceable contract.
    5. Understand and be able to identify and respond to pending and existing legislation which will affect the entrepreneurial environment.
    6. Detail the risks and responsibilities surrounding Tort Law.
    7. Detail the nature and depth of the business owner’s legal liability in the business workplace by preparing the requirements of an insurance policy.
    8. Understand the ever changing role of E-Commerce by locating and detailing various e-commerce sites.


  
  • BUS 115 - Business Statistics


    Concepts and mechanics of measures of central tendency, measures of dispersion, probability, sampling theory, estimation, hypothesis testing, regression and correlation and other statistical techniques as they relate to general problems in business and economics.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Interpret and draw inferences from appropriate mathematical models such as formulas, graphs, tables, or schematics.
    2. Represent mathematical information symbolically, visually, numerically, or verbally as appropriate.
    3. Employ quantitative methods such as arithmetic, algebra, geometry, or statistics to solve problems.
    4. Calculate and utilize statistics to describe a data set, as applied to business scenarios.
    5. Calculate estimates of population parameters using sample data, as applied to business scenarios.


  
  • BUS 116 - International Business Environments


    An overview of the social, cultural, political, and economic factors that influence the trade related interaction of nations and the operations of global business enterprises.  Trade theory, economic integration, global sourcing, export-import basics, cultural awareness, and other current topics relating to international business will be covered.

    Credits: 3
    Cross-listed
    POS 116
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe major political science concepts and theories.
    2. Apply the methods political scientists use to explore social phenomena.


  
  • BUS 118 - Business Law I


    Law as an evolutionary and democratic process.  Topics include torts and criminal law, court structure, ethical issues in business, administrative law, law-of-contracts, legal principles of agency, employment rights and an introduction to business organizations including partnerships.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of legal terminology and basic common, tort, constitutional, criminal, administrative, and contract law.
    2. Demonstrate knowledge of ethical issues in a business law context.
    3. Demonstrate the ability to identify factually simple contract issues using basic common law or UCC rules.
    4. Demonstrate the ability to explain the different legal forms for business organizations including partnerships.
    5. Demonstrate understanding to spot legal issues in business and consult an expert when necessary.


  
  • BUS 120 W - Business Law II


    The law governing the negotiation or transfer of commercial paper, law of sales, law of personal and real property, bailments, secured transactions, landlord-tenant relationships and an introduction to corporate law.  This course is included in the campus general education requirements as a writing emphasis course.

    Prerequisite- Corequisite
    Prerequisite:  ENG 110 College Writing I

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain principles of business law.
    2. Explain advanced topics of law that build on the knowledge gained in Business Law I (BUS 118) including corporation law.
    3. Discuss the sources of law in the U.S. system.
    4. Demonstrate a well-developed understanding of personal property law.
    5. Demonstrate a well-developed understanding of real property law.
    6. Demonstrate a well-developed understanding of landlord and tenant law.
    7. Identify and explain the important aspects of the law of bailments.
    8. Identify and explain the important aspects of the law of sale of goods.
    9. Utilize basic business law knowledge for personal and business transactions.
    10. Demonstrate a well-developed understanding of the law relative to commercial paper.
    11. Demonstrate a well-developed understanding of the law of secured transactions.
    12. Recognize situations where the services of an attorney should be utilized.
    13. Demonstrate critical thinking skills in working through issue spotting and legal analysis.


  
  • BUS 122 - Self-Management


    Self-Management is a social science course that introduces students to research relating to the 5C Elements: Communication, Choice, Caring, Commitment, and Coping.  This course familiarizes students with the 5C Elements; what they are, why they are important, and how to assess behavioral understanding in themselves and others.

    Credits: 3
    Hours
    3 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate an understanding of the 5C Elements (Communication, Choice, Commitment, Coping, Caring).
    2. Describe major concepts and theories of at least one discipline in the social sciences.
    3. Demonstrate an understanding of the methods social scientists use to explore social phenomena.


  
  • BUS 124 - Financial Fraud Investigation


    Nature, detection, investigation of fraud in organizations of all types and sizes.  Forensic accounting techniques and methods for investigation, inquiry and recognition.  Also includes examination of fraud related to consumers, bankruptcy, divorce, taxes and identity theft.  This course may use computer simulations and outside speakers.

    Credits: 3
    Cross-listed
    CRJ 124
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define fraud and distinguish between civil and criminal fraud.
    2. Recognize and identify who commits fraud.
    3. Identify warning signs of fraud.
    4. Perform a basic fraud audit.
    5. Perform net worth calculations on fraud suspects.
    6. Prepare a fraud report.
    7. Analyze and solve fraud prevention, detection, and investigation scenarios.
    8. Recognize financial statement fraud exposures.
    9. Analyze and compute the effects of financial statement fraud on net income.
    10. Search for revenue-related, inventory, and cost of goods sold related fraud schemes.
    11. Identify the various ways in which employees, vendors, and customers steal company assets.
    12. Identify different bankruptcy, divorce, and tax fraud schemes.


  
  • BUS 128 - The Sustainable Business


    Sustainability is more than “being green.”  The sustainable business promotes business accountability and transparency to a wide range of stakeholders including shareholders, investors, employees and community.  This course will examine how large and small businesses can incorporate sustainability into their business strategy to gain the competitive advantage.  The economic, social and environmental responsibility dimensions of sustainability and their effects on profitability will be studied.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify and explain the drivers of business sustainability and corporate social responsibility.
    2. Develop an understanding of the relationship between business practice, profit, and the local and global environment.
    3. Analyze business designs and practices for sustainable best practices leading to profitability and environmentally responsible products and services.
    4. Apply an understanding of sustainability issues to business design, materials flows, and decision making processes.
    5. Demonstrate critical thinking skills necessary for the recognition and solution of business problems using current sustainability concepts and strategies.


  
  • BUS 129 - Consumer Behavior


    Emphasizes the development of how people make purchase decisions in the marketplace. Consumer decision making, learning, brand loyalty and market segmentation.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the concepts of consumer behavior analysis.
    2. Demonstrate the application of marketing concepts within the customer decision making process through discussions and projects.
    3. Discuss the impact of culture and subculture as a marketing variable.
    4. Demonstrate an understanding of consumer behavior research techniques.


  
  • BUS 131 - Personal Finance


    Guidelines for financial planning regarding long-term and short-term installments buying, i.e., homes, autos, etc., credit, insurances, taxes, savings, budgeting, and investments in real estate, stocks, bonds, IRA’s, mutual funds, money market accounts, etc.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Set short, intermediate and long-term financial goals as part of a personal financial plan.
    2. Understand the basics of cash management including personal financial statements, budgeting, savings alternatives, income taxes and use of credit for home and consumer purchase.
    3. Demonstrate an understanding of the main types of insurance and how to protect income and assets through the use of insurance.
    4. Demonstrate an understanding of stocks and bonds and how to invest to achieve personal financial goals.
    5. Plan for retirement and estate transfer.


  
  • BUS 135 - Investments


    In depth study of investing in the electronic age.  Selection, analysis, and valuation of stocks, Mutual Funds, REIT’s, Unit Investment Trusts, Fixed Income Securities, Government Securities, Options, futures, and retirement/pension choices.  Non-Financial Assets such as collectibles and precious metals as tools of investing.  Using the Internet to gather investment information.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate how different types of investment securities and how these relate to portfolio construction.
    2. Utilize various research sources (business periodicals, industry publications, investment software, company financial statements, etc.) to assist in the selection and analysis of investment securities relative to risk/return, etc.
    3. Construct and track a portfolio of securities.
    4. Explain the mechanism of buying and selling securities, and types and operation of securities markets and exchanges including NYSE, NASDAQ, etc.
    5. Identify main economic and global influences on investment categories to assist in comparing various vehicles.


  
  • BUS 141 - Marketing


    Introductory study of Marketing as an art and a science.  Analysis of the basic principles and practices necessary to complete the marketing cycle effectively.  Marketing of goods and services, from conception of the original product idea to delivery to the ultimate consumer.  Marketing mix, marketing concept, environmental and societal constraints.  Lecture, discussion, cases.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Discuss the environment of marketing and its role in business and society.
    2. Integrate global awareness and use of technology in customer relationships.
    3. Explain marketing mix strategic decisions regarding product, distribution (place), promotion, and price.
    4. Compare and contrast final consumer behavior with organizational consumer decisions.
    5. Demonstrate mastery of material, including product life cycle, new product planning process, information collection and analysis, marketing concept, relationship marketing, strategic planning, etc.
    6. Identify new developments that illustrate the dynamic nature of the field.


  
  • BUS 142 - Marketing for the Non-Profit Organizations


    Introductory study of marketing for organizations that operate in the public interest without a profit motive.  Analysis of the differences and similarities of profit oriented and non-profit marketing.  Emphasis of the exchange process, marketing concept, and environmental and societal constraints.  This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support.  Lecture, cases, and discussions.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Differentiate between profit and not-for-profit marketing concepts.
    2. Utilize the strategic marketing planning process of the marketing concept.
    3. Employ concepts of consumer behavior as it relates to non-profits.
    4. Demonstrate understanding of consumer behavior through classroom discussions and assignments.
    5. Define the concept of organizational positioning in order to maximize the organizations exposure to potential users.
    6. Utilize a marketing approach to fund raising and acquiring volunteers.
    7. Create a marketing plan and budget.
    8. Formulate marketing communication strategies.
    9. Define and practice methods of managing public media and public advocacy.


  
  • BUS 145 - Introduction to Supply Chain Management


    An entry level course that explains what supply chain management is and why it is critically important to an organization’s success.  Supply chain management includes all of the activities that corporations must coordinate to get the right products and services to their customers in the quantities that they require and when they need them to be delivered.  Topics that are covered are purchasing operations, purchasing policies and procedures, supply management integration, category management strategies, supplier evaluation and selection, supplier quality management, supplier development, worldwide sourcing, strategic cost management, supply chain analysis tools/techniques, strategic cost management, negotiations, contract management, purchasing laws and ethics.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of the purchasing process (how it works) and of purchasing policies.
    2. Demonstrate knowledge of how supply chain management helps corporations gain a competitive advantage.
    3. Select, explain and justify appropriate supplier selection decisions and the subsequent development, management and the ongoing evaluation of a company’s suppliers.
    4. Demonstrate orally and in writing an understanding of tactical, operational and strategic supply chain responsibilities.
    5. Demonstrate knowledge of cost management concepts.
    6. Articulate the importance of documentation such as request for quotes, specifications, contracts and negotiation techniques.
    7. Demonstrate an understanding of purchasing law and some provisions of the Uniform Commercial Code, antitrust laws and legislation affecting global sourcing decisions.
    8. Articulate an understanding of the importance of acting in an ethical manner in purchasing and supply chain operations.
    9. Demonstrate an understanding that corporations are being held accountable today for their supply management actions as they impact sustainability and social responsibility initiatives across the globe.
    10. Better understand the business/career opportunities available in supply chain operations.


  
  • BUS 152 - Selling Fundamentals


    Principles of sales with practical application.  Steps leading to a successful sale - prospecting, planning and delivering, dramatizing, handling objections, closing, building good will.  Development and presentation of a complete procedure for a product or service.  Closed-circuit television used to critique sales presentations.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Understand the Salesperson’s responsibilities and qualifications.
    2. Be capable of analyzing the elements of consumer motivation.
    3. Demonstrate methods of prospecting and explain why prosperity is important.
    4. Plan and deliver effective sales presentations.
    5. Explain methods used to dramatize a sales presentation.
    6. Demonstrate effective methods of handling customer objections and closing the sale.


  
  • BUS 156 - Real Estate for Salesperson


    Designed to meet current New York State requirements for licensure as a real estate salesperson.  Land use regulation, law of contracts, real estate instruments, real estate mathematics, brokerage and the law of agency, valuation and listing procedures, license law and ethics, human rights and fair housing, appraisal techniques, real property taxation and assessment.

    Credits: 5
    Hours
    5 class hours
    Course Profile
    Course Outcomes:

    After successful completion of this course the student will be able to:

    1. Develop and administer an ability to transfer the ownership of a real estate interest.
    2. Prepare a real estate deed.
    3. Prepare a mortgage, and note.
    4. Evidence an understanding of various restrictions on title by preparing language and inserting the language on an appropriate deed of title.
    5. Prepare and analyze a real estate contract.
    6. Prepare the real estate closing statement and administer the closing statement at the real estate closing.  These functions require an ability to be a critical thinker and effective communicator.
    7. Have mathematical efficiency in calculating the closing mathematics as required by banking and federal/state requirements which govern the closing function.


  
  • BUS 164 - Real Estate for Brokers


    Designed to meet New York state requirements for licensure as a real estate broker.  Land use regulation, operation of a real estate broker’s office, general business law construction, subdivision and development, leases and agreements, liens and easements, taxes and assessments, investment property, property management, condominiums and cooperatives, appraisal, advertising, rent regulations.

    Prerequisite- Corequisite
    Prerequisite:  BUS 156 Real Estate for Salesperson

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for the Course:

    Upon successful completion of this course the student will be able to:

    1. Have a working knowledge of the laws, regulations, and practices of real estate brokerage as carried on in the State of New York.
    2. Have a competency in the princi­ples of a real estate brokerage office operations, general business law, subdivision and development, leases, liens and easements, investment property, property management and appraisal and advertising. 


  
  • BUS 170 - Insurance for Agents and Brokers


    Comprehensive survey of insurance.  Fire, marine, automobile, owner liability, burglary, boiler, machinery, accident and health, fidelity and surety insurance, insurance law and duties of the agent.  Designed to meet prelicensing requirements for the N.Y.S. Property and casualty insurance license.  Course offered based on student demand and may not be offered every semester.

    Credits: 3
    Hours
    1 Class Hours; 6 Laboratory Hours
    Textbook Information
    Learning Outcomes of the Course:

    After successful completion of this course the student will be able to demonstrate an understanding of the following topics/categories by achieving a passing score of 70% on the NYS comprehensive exam:

    1. Insurance Regulation:  Licensing, state regulation, federal regulation.
    2. General Insurance:  Concepts, insurers, agents and general rules of agency, contracts.
    3. Property and Casualty Insurance Basics:  Principles and concepts, policy structure, common policy provisions, Terrorism Risk Insurance Act of 2002 and the Extension Act of 2007.
    4. Dwelling Policy:  Purpose and eligibility, coverage forms-perils insured against, property coverages, general excursions, conditions, selected endorsements, personal liability supplements.
    5. Homeowner’s Policy:  Purpose and eligibility, coverage forms, definitions, property coverages, liability coverages, perils insured against, exclusions, conditions, selected endorsements.
    6. Auto Insurance:  Laws, personal automobile policy, commercial auto.
    7. Commercial Package Policy:  Components of a commercial policy, commercial general liability, commercial property, commercial crime, commercial inland marine, equipment breakdown protection coverage form, farm coverage.
    8. Business Owners Policy:  Purpose and eligibility, business owner’s property coverage forms, business liability coverage form, business common policy conditions form, selected endorsements.
    9. Workers Compensation Insurance:  Workers compensation laws, workers compensation and employer’s liability insurance policy, volunteer firefighters/ambulance endorsement, other sources of coverage, New York State disability benefits law.
    10. Other Coverages:  Umbrella excess liability policies, specialty liability insurance, excess lines, surety bonds, aviation insurance, ocean marine insurance, national flood insurance, other policies, New York property insurance underwriting association (fair plan).
    11. Accident and Health Insurance:  Individual health insurance policy general provisions, disability income and related insurance, individual disability income insurance, medical plans, New York mandated benefits and offers, long term care insurance, group health and blanket insurance Medicare supplements.


  
  • BUS 172 - NYS Life/Health Insurance Licensing


    Prepares students to complete New York State licensing exams in life, accident, and health insurance. Life Insurance Principles, Uses, Insurance Contracts, Group Insurance, Annuities, Social Security Programming, Laws on Insurance, Accident & Health Necessity, Accident & Health Insurance Terminology, Accident & Health Risk Selection, Types of Accident & Health Policies, Statutory Plans, Types of Accident & Health Carriers, Types of Accident & Health Coverage, Statutory Policy Provision, Agency Duties & Responsibilities.

    Credits: 2
    Hours
    2 Class Hours
    Course Profile
    Learning Outcomes for the Course:

    Upon successful completion of this course the student will be able to:

    1. Successfully complete New York State licensing exams in life, accident, and health insurance.


  
  • BUS 181 - The Internet with Business Applications


    In depth examination of the internet and how it is used by modern business.  Use of tools such as browsers, e-mail, FTP, and website construction software.  Strategic issues in the design of an effective business website, including the construction of an actual site.  Discussion of contemporary issues and trends.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of this Course:

    Upon successful completion of this course the student will be able to:

    1. Understand the current direction that business is taking in regard to the internet.
    2. Use a variety of internet resources effectively.
    3. Create a website.
    4. Understand how specific industries are being impacted by the internet.
    5. Utilize the internet for a variety business opportunities.


  
  • BUS 183 - Securities Training Series (Series 6 and 63)


    This course is designed for individuals who will be selling only investment company products (e.g. Mutual funds, money market funds) and variable contracts for an NASD (National Association of Securities Dealer) broker-dealer or a bank affiliate.  The Series 6/Series 63 course will effectively prepare them for the qualifying exams (Series 6-Federal, Series 63-NYS).  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Think critically and demonstrate an understanding of and discuss the interrelationships between the primary offerings of the following securities:  closed-end companies, mutual funds, unit investment trusts and variable products (annuities and insurance premiums).
    2. Be aware of and be able to explain the relevant state law, rules and regulations for broker-dealer registered representatives that focus on the Uniform Securities Act and the Statement of Policy and Model Rules adopted by the North American Securities Administrators Association (NASSA).
    3. Explain the differences among various employer/employee and individual retirement account options relevant to contribution and distribution options, tax consequences, costs/fees, and other characteristics that would be required of a Registered Representative/Securities Agent.
    4. Demonstrate knowledge of ethical practices and fiduciary obligations pertinent to the securities industry.
    5. Possess a means to successfully complete the Federal Securities Series 6 licensing exam administered by the Financial Industry Regulatory Authority (FINRA), (formerly the National Association of Securities Dealers or NASD).
    6. Possess a means to successfully complete the Federal Securities Series 63 licensing exam (also called the “Uniform Securities Agent State Law Examination”.)

     

     

  
  • BUS 184 - Financial and Risk Management Practicum


    Designed for students without previous exposure to the financial industry chosen.  Student will observe and study operations, policies and procedures performed by employees in various settings (private, public agencies, commercial corporations, etc.)  Emphasis placed on client, professional support and competition interaction (both front and back office).  Students may be placed with companies specializing in Financial Planning/Investing and/or Personal and Business Life and Accident and Health Insurance and/or Pension and Benefits Administration.  Final report integrating the practical and theoretical aspects of their experiences.

    Prerequisite- Corequisite
    Prerequisite:  15 credits, 9 of them in Business or permission of Instructor

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Have the opportunity to apply theory learned in the classroom within the Banking/Real Estate/Mortgage setting. 
    2. Focus on areas based on their background, experience and education and coordinate these objectives with site location representatives and their supervisor.
    3. Demonstrate a working knowledge of the internship objectives.


  
  • BUS 188 - Income Tax I


    An introduction to individual federal income tax concepts and applications including tax policy considerations and the historical development of tax law.  Develops the concepts of gross income, capital gains and losses, itemized deductions, employee expenses, deferred compensation, depreciation, property transactions, tax credits and tax planning.  Emphasis on tax theory and practical application of theory by preparing returns manually and with tax preparation software.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Prepare personal income tax forms for the average wage-earning taxpayer using correct interpretation of tax law and proper taxpayer information.
    2. Demonstrate knowledge of various sources of information regarding income taxes and use this information in the proper preparation of tax returns.
    3. Use current laws and regulations concerning income taxes and demonstrate this knowledge in the proper preparation of tax returns.
    4. Prepare returns and schedules by hand and through the use of tax preparation software.


  
  • BUS 190 - Marketing and the World Wide Web


    An introduction to basic marketing principles and practices.  Emphasis on global aspects of marketing, consumer understanding, identification of target markets, and basic elements of advertising on the Internet.  An examination of how businesses design websites with specific emphasis on customer service and evaluation of customer responses.

    Prerequisite- Corequisite
    Prerequisite:  Prior knowledge of e-mail, Internet, and HTML recommended

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the basic concepts of marketing of goods and services on the Internet.
    2. Explain global aspects of marketing on the Internet.
    3. Discuss the importance of consumer research in successful marketing efforts.  Use the Internet as a market research tool.
    4. Demonstrate the overall role the Internet may play in a firm’s marketing strategy.
    5. Become familiar with basic advertising using the Internet.
    6. Analyze marketing aspects of a web page.
    7. Discuss current, practical and upcoming uses of the Web as a marketing tool.
    8. Discuss the importance of customer service and evaluation of customer responses.


  
  • BUS 200 - Intermediate Accounting I


    An intensive study of accounting theory and procedures.  Emphasis on the balance sheet accounts and their inter-relationship with income statement accounts, the accounting process, and correction of errors.  Advanced treatment of cash, receivables, and inventories.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge required to assess, in a comprehensive manner, the conceptual foundations and rationale that underlie accounting practices and applications.
    2. Demonstrate knowledge required to critique the effects of transactions and events on an entity’s financial condition.


  
  • BUS 201 - Intermediate Accounting II


    A more advanced treatment of accounting for property, plant, equipment, intangible assets, current and long-term liabilities.  Corporation accounting, funds flow reporting, financial statement analysis.

    Prerequisite- Corequisite
    Prerequisite:  BUS 200 Intermediate Accounting I

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to apply professional knowledge of the role of accountants in providing and ensuring the integrity of financial and other information relating to the equity and/or debt capitalization of a company.


  
  • BUS 202 - Securities Training Series 7


    This course will effectively prepare individuals to pass the General Securities nyse/nasd Registered Representative Examination.  The Series 7 license permits individuals to engage in sales and trading activities related to a variety of products including stocks, bonds, mutual funds, municipal securities, options, and direct participation programs.  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 3
    Hours
    3 Class Hours, 1 Laboratory Hour
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Have a working knowledge of investment products and options, margin account regulation and management.
    2. Have successful completion of General Securities (Series 7) exam.


  
  • BUS 205 - Cost Accounting


  
  • BUS 209 - Operations Management


    This course aims to familiarize students with basic principles required to organize and manage service and manufacturing organizations in today’s global economy.  The concepts for designing, planning and improving manufacturing and service organizations will be examined.  Recent trends in sustainability and the effect they have on operations management will be studied.  Topics include: productivity measures, process design, facility location and layout, project management, supply-chain management, Just-In-Time systems, inventory management, queueing models, lean manufacturing, total quality control, scheduling, and work force management.

    Prerequisite- Corequisite
    Prerequisite:  BUS 115 Business Statistics or equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate an understanding of the role that operations management plays in a changing global economy.
    2. Calculate measures of productivity.
    3. Construct Gantt charts and Critical Path Networks.
    4. Use TQM tools for the generation of ideas, the organization of data, and the identification of problems.
    5. Identify the four process strategies and describe how they relate to volume and variety of goods and services.
    6. Develop and evaluate critical success factors affecting location selection.
    7. Identify sustainability issues faced by operation managers.
    8. Demonstrate critical thinking skills necessary for the recognition and solution of business problems using current operations management concepts and strategies.


  
  • BUS 210 - Managerial Accounting


    This course introduces current managerial accounting concepts, theories and practices applicable to manufacturing, retail and service industries.  Job order, process cost and activity-based cost systems are introduced.  Topics include budgeting, fixed and variable costs, breakeven analysis, profit analysis, relevant costs, capital investments, budgetary control, cost allocation.  Ethical issues are discussed throughout the course.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to identify elements of cost for a business.
    2. Demonstrate knowledge required to analyze how costs are allocated and assessed for various users.
    3. Demonstrate the knowledge required to compare and contrast the cost accounting system for a manufacturer, merchandiser and service firm.
    4. Demonstrate the ability to be able to distinguish the differences and similarities between financial reporting and managerial accounting.
    5. Demonstrate the ability to utilize managerial accounting quantitative methods for evaluating the financial viability of a business decision.


  
  • BUS 213 - Business Plan Development


    Students will learn how to research, develop and write a detailed business plan.  Emphasis is placed on understanding the major sections of a business plan:  Management and Organization Plan, Product/Service Plan, Marketing Plan, and Financial Plan.  In addition the identification and evaluation of resources available for small business funding will be explored.  Students will be required to develop and present a business plan.

    Prerequisite- Corequisite
    Prerequisite:  BUS 113 Introduction to Entrepreneurship

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Develop and conduct a feasibility study analysis for a business plan.
    2. Write a business plan and deliver an effective presentation to potential investors.


  
  • BUS 214 - Customer Service


    A comprehensive survey of all aspects of customer service.  Analysis of basic principles and practices leading to in-depth consideration of customer service specifics.  Topics covered will include measuring customer satisfaction, managing customer service, telephone skills, handling difficult customers, and multicultural customer service.  Other areas of customer service will be examined as current circumstances and areas of interest dictate.  This course is the capstone course for the customer service certificate program, but is of value to anyone interested in building customer satisfaction and loyalty.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the role of customer service within an organization.
    2. Analyze the customer position as the center of all business activities.
    3. Discuss the value of effective customer service to the long term success of an organization.
    4. Develop skills and abilities necessary to effectively deal with an increasingly diverse customer base.
    5. Develop a personal philosophy relative to the importance and methodology of customer service.
    6. Develop a program to initiate an organization-wide commitment to servicing and maintaining the current customer base.


  
  • BUS 215 - Managing Diversity in Organizations


    An entry level course which explores the impact that a culturally diverse work force has on businesses, industry and the global/international environment.  The course illustrates the manager’s role/responsibility in managing a culturally diverse work force and develops student awareness and an understanding of the role of culture, values, and social behavior in managing diverse groups in organizations.  This course explains why diversity is vitally important for organizations and how it helps in recruiting, retaining and effectively utilizing a diverse workforce.  Legislation, litigation and research topics will be covered providing a solid factual support basis for embracing diversity.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe the historical and contemporary societal factors that shape the development of individual and group identity involving race, class and gender.
    2. Analyze the role that complex networks of social structures and systems play in the creation and perpetuation of the dynamics of power, privilege, oppression, and opportunity.
    3. Apply principles of rights, access, equity, and autonomous participation to past, current, or future social justice action.
    4. Within a given field or discipline, students will identify the consequences of racism in the United States at the individual, group, and systemic levels.
    5. Explain diversity, equity, and inclusion concepts and the organizational benefits that follow from promoting them in organizations.


  
  • BUS 216 - Special Topics in International Business


    This course is designed to study current international, regional, country-specific, industry, and firm-based issues related to concepts in international business practice and environment.  Working individually and/ or in a group the student will engage in critical analysis of a broad range of selected readings and case studies.  Application of concepts in global economic and business theory presented by the student through writing and discussion.

    Prerequisite- Corequisite
    Prerequisite:  BUIB major, BUS 116 or POS 116 International Business Environments or permission of instructor

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Develop a comparative perspective of business practices in the three major trading regions of the globe.
    2. Develop a comparative perspective of the varied environmental factors affecting business and trade relations in different countries of the globe.
    3. Understand the mechanics of trade, both export and import, including transport issues, customs documentation, distribution methods, and etc.
    4. Know the current issues related to the world trade organization and other international agencies.
    5. Explore and provide analysis of current issues involving the European Union, North American Free Trade Agreement, and other regional integration agreements.
    6. Read articles and understand current issues related to business activity of U.S. businesses.
    7. Demonstrate a working knowledge of the various sources of information and research tools relating to the practice of international business.
    8. Be able to identify factors that create international business opportunities.
    9. Be able to assess financing sources for global business operations.
    10. Demonstrate an understanding of how to manage international finance and business risk.
    11. Understand and be able to differentiate the varied strategies for entering the global marketplace.
    12. Complete and present an international business plan for a firm entering a new foreign market.
    13. Use international business simulations to provide quasi-practical exposure to international operations of a firm.
    14. Demonstrate a better understanding of the case study method as applied to international business management issues.


  
  • BUS 224 - Business Finance


    Financial principles and procedures of capital management.  Analysis of the relationship of finance to micro and macroeconomic factors such as inflation, business cycles, competition, and regulation.  Emphasis on corporate goals and objectives as a determining factor in the choice of financial management policy.  Financial ratios, cash budgeting, forecasting, leverage, working capital policy, capital markets, stocks and bonds, valuation, and other basic areas of finance.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify the functions of finance in management’s goals and objectives.
    2. Demonstrate an expanded familiarity with the terminology/vocabulary of the business and financial community.
    3. Identify the role of financial management to the current economic environment, theory, and policy.
    4. Compute ratios and use ratio analysis to make financial decisions.
    5. Prepare pro forma statements.
    6. Prepare a cash budget.
    7. Calculate operating and financial leverage.
    8. Apply the principles of working capital management to current assets and short-term financing.
    9. Demonstrate an understanding of time value of money by the completion of problems involving annuities, present value, future value, sinking funds and amortization tables.
    10. Calculate the cost of capital.
    11. Incorporate risk analysis in capital budgeting decisions.
    12. Evaluate long-term financing options.


  
  • BUS 229 - Advertising


    Development, economics, functions of advertising. Cost application, media, testing and research methods.  Development of advertisements, copy and layout, methods and problems of reproduction.  Planning the advertising campaigns with step-by-step developments.  Lectures, discussions, demonstrations.  Students are required to use the computer to generate graphics.  BUS 141 Marketing is recommended as preparation for this course.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Discuss the purpose of advertising in an economy.
    2. Explain the advantages and disadvantages of the major advertising media.
    3. Explain how an advertiser should go about selecting media to enhance the overall marketing efforts of a business.
    4. Prepare an advertising campaign that demonstrates basic ability to create ads for various media.


  
  • BUS 238 - Marketing Research


    Methods of collecting and interpreting marketing information which affects marketing management. Specific applications to problem identification in market development, gauging market potential and implementation of research designs in the marketplace.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the role of marketing research within a firm.
    2. Apply the elements of research design.
    3. Formulate data collection.
    4. Apply sampling methods in marketing.
    5. Analyze collected data.
    6. Demonstrate an understanding of specific research applications.


  
  • BUS 240 - Labor/Management Relations


    An examination of the complex and dynamic interaction between management and organized labor.  Coverage will include the origin and growth of unions and emphasize the legal, managerial, economic, and human factors relevant to past and current labor/ management relations.  The contract negotiation process and internal union structure will also be covered along with other current and timely topics.  Lecture, Discussion, Case Studies, and Case Law.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the history and development of unions.
    2. Explain how unions are formed.
    3. Explain the American Labor Relations Process.
    4. Demonstrate how to interpret and apply Public Policy as it relates to the Labor Relations Process.
    5. Analyze the necessities and actualities of the bargaining process.
    6. Explain how union/management relations can be cooperative instead of adversarial.


  
  • BUS 241 - International Marketing


    In the context of economic, cultural, political, legal, and other environmental influences, this course will address how to identify and analyze worldwide marketing opportunities.  This diverse global context will also be examined in developing product, pricing, and distribution and promotion strategies.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of different market environments found globally.
    2. Show evidence of the ability to research data and information on potential market opportunities, industries, and countries.
    3. Articulate different theoretical approaches to marketing internationally along with current theory and trends.
    4. Select and justify appropriate marketing strategy and evaluate the financial, human resource, operational and logistical implications for various countries and country sub-regions.


  
  • BUS 242 - Marketing Seminar


    Senior capstone course which integrates various business subjects previously studied.  Individual and team approach are utilized to analyze comprehensive marketing and management cases.  A competitive computer based marketing simulation will give students a realistic view of the dynamic interaction of various marketing and management forces.  This course is student centered and focuses on interpretation of marketing information and the development of critical thinking skills.  Cases, computer simulation, discussion.

    Prerequisite- Corequisite
    Prerequisite:  BUS 141 Marketing

    Credits: 3
    Hours
    3 Class Hours
    Note
    Non-marketing majors must have instructor’s permission.

    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the interrelationship of Business subjects previously studied.
    2. Analyze marketing application to non-profit as well as profit organizations.
    3. Apply problem-solving and decision-making capabilities to the marketing process.
    4. Assess the team concept as it applies to marketing endeavors.
    5. Be proficient in marketing, its strategies, outperforming competition, and solving marketing problems.
    6. Analyze the consequences of marketing actions before implementing those actions.


  
  • BUS 244 - Employment Law


    An introductory study of employment law.  Emphasis on statutory interpretation, case law and the overall legal environment, and legislation intent.  Lecture and discussion.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the basic concepts of employment law.
    2. Explain various existing statutory language and its effect on the citizen and institution.
    3. Demonstrate an understanding of legal terminology not common to the layperson through classroom discussion and assignments.
    4. Analyze how employment law effects the work place environment.
    5. Define ever-increasing legislation affecting the world of work.
    6. Demonstrate the importance of employment law principles as a segment of the national labor relations environment.


  
  • BUS 245 - Management: A Behavioral Approach


    An analysis of individual and group behavior, leadership, and culture of an organization. Emphasis is placed on the psychological, sociological and other variables useful in understanding organizational behavior.  Major topics include motivation, decision making, communication, group dynamics, organizational change, leadership and other related aspects of organizational behavior.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Identify different motivational models and theories.
    2. Recognize the importance of communication and its impact on management.
    3. Identify different leadership patterns.
    4. Be familiar with contemporary changes and models in the area of organizational behavior.
    5. Recognize conflict situations in managerial situations and the methods for resolving conflict.


  
  • BUS 246 - Principles of Management


    Principles of managerial practices.  Planning, organizing, directing and controlling.  Exposes students to proper methods and techniques to achieve employee and job satisfaction.  Topics covered include scientific management, behavioral theory and introduction to management science.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Analyze the basic management function.
    2. Define management as a component of the overall organizational process.
    3. Discuss historical and current management perspectives and understand the evolution of management as an art and science.
    4. Explain organizational structure and design.
    5. Assess management skills, such as stress and time management, communication, motivation, delegation, appraising performance, and handling conflict.
    6. Critique the theoretical basis of current management thought and practices.


  
  • BUS 248 - Human Resource Management


    Acquisition, development, maintenance, and utilization of a workforce within an organization.  Job analysis, recruitment and selection, training and development, equal opportunity law, wage/benefit administration, and union-management relations are focus areas of this course.  Other timely topics such as sexual harassment and the current regulatory environment are examined as circumstances dictate.  Lecture, cases, discussion.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the role of human resource activities within a business.
    2. Explain how jobs are created and evolve.
    3. Analyze and employ the proper policies concerning morale, employee relations as they relate to personnel.
    4. Analyze and employ beneficial union-management relations.
    5. Employ within a personnel program meaningful:

         a.  Recruitment procedures
         b.  Selection processes
         c.  Training and development programs
         d.  Compensation systems
         e.  Benefit programs

       6.  Analyze group dynamics and organizational communication policies as they relate to HR activities.

  
  • BUS 251 - Advanced Topics in Human Resource Management


    An in-depth continuation of the study of concepts introduced in an introductory human resource management course.  Focus will be on increasing the depth and breadth of students’ knowledge in specific HRM topics with an emphasis on current issues.  This course will use a theoretical and practical approach to demonstrate the concepts and application of major topic areas such as; staffing, compensation management, public policy and the regulatory environment, human resource development, and collective bargaining.  Additional topics will be addressed as circumstances dictate.  Interactive learning is stressed through discussion, cases, and experiential exercises.

    Prerequisite- Corequisite
    Prerequisite:  BUS 248 Human Resource Management or permission of the Instructor

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate comprehensive analytical and decision-making skills relative to the HRM process.
    2. Explain the nature of the American collective bargaining process.
    3. Interpret the content of HRM law and its day-to-day applications.
    4. Analyze the major staffing activities of HR planning, recruitment and selection.
    5. Explain the importance and value of maintaining an internally equitable and externally competitive wage and salary program.
    6. Demonstrate the methodologies and importance of continuous HR development.
    7. Analyze the changing nature of HRM through the study of currently evolving HR topics. 


  
  • BUS 262 - Small Business Management


    An overview designed for those interested in small business as owner-managers.  Development of modern management techniques covering forms of organization, site acquisition and location, insurance, marketing, financing, pricing, break-even, permits, license and franchising.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Understand challenge of entrepreneurship and a small business in a global economy and learn the tools to enhance success. 
    2. Have a comprehensive and logical understanding of the concepts involved with launching a small business including building a business plan, financing, marketing, legal aspects, pricing and risk management.    


  
  • BUS 269 - Business Reports and Computer Communications


    Methods and skills for formal and informal business writing through the logical analysis of business case problems.  Emphasis on utilizing the computer in the preparation, transmittal, and retrieval of business information and reports.  Proper construction of business charts, graphs, tables, and graphics, using various computer software.  Students learn to properly construct business letters, memos, bids, quotes, and other business reports and documents.  Transmitting business reports using E-mail.  Accessing and transmitting business information using the computer.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Provide written evidence of the ability to communicate appropriately through electronic means by transferring business documents and information.
    2. Demonstrate an understanding of appropriate business tone and style through writing samples prepared with process writing options and then presented in a course portfolio at the end of the semester.
    3. Develop business documents including charts, graphs, and tables using various computer software and include in written reports.
    4. Provide evidence and knowledge of the nine types of commonly used business reports; select a customized topic; and prepare a PowerPoint outline of the report for electronic transmission, as well as complete a formal report appropriate for business.  This is a culminating class activity in both face-to-face and online course.


  
  • BUS 275 - Accounting Information Systems


    Computer-based accounting systems with emphasis on development and implementation.  Topics will include: creation of a general ledger, establishment of accounts receivable and billing procedures, management of cash and current liabilities, and payroll accounting.  Also to be addressed is the development of a variety of custom management reports.  The course will be divided into two parts.  During part one students will learn the tools necessary to implement an accounting system.  Part two will consist of students working in teams to develop a system.

    Prerequisite- Corequisite
    Prerequisite:  BUS 200 Intermediate Accounting I or permission of instructor

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of accounting and accounting software necessary to enter transactions and complete the accounting cycle into an Accounting Software Program such as Peachtree and QuickBooks.


 

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