Event Management: A.O.S.

Associate in Occupational Studies

CIP CODE: 52.0907

Mission

The mission of the Event Management AOS at SUNY Broome – a public institution of higher education – is the creation and refinement of event management professionals.  Creation and refinement are achieved through a combination of applied learning and didactic instructional approaches delivered through a variety of platforms.  Our efforts revolve around guiding core values concerning enhanced sanitation and safety, ethics, excellence, diversity, leadership, sustainability, and fiscal responsibility.

Program Learning Outcomes

1. Design, plan, market, promote and stage an event.
2. Effectively structure and manage an event planning schedule to improve profitability.
3. Conduct comprehensive needs assessments and feasibility studies. 
4. Financially manage an event to accomplish budgetary goals.
5. Identify and prioritize event goals and objectives.
6. Understand appropriate protocol and decorum for various event types. 
7. Properly staff an event.
8. For Weddings:
   •  Understand the Role and Scope of Wedding Consultancy. 
   •  Understand and Implement Wedding Timelines.
   •  Understand Legal Issues Connected to Weddings.
   •  Create a Consultant checklist.
   •  Create and Abide by Wedding Budgets and Understand Wedding Budget Categories.
9. For Meetings, Conventions, Trade Shows, Expositions, Corporate Functions:
   •  Use research to target the exhibit or exposition to primary and secondary markets.
   •  Identify resources, including designers and general service contractors.
   •  Negotiate successful vendor contracts.
   •  Develop a thorough and comprehensive marketing strategy and measure results.
   •  Incorporate promotional activities that enhance marketing efforts.
   •  Prepare sales and exhibitor communications.
   •  Conduct thorough pre-event planning.
   •  Develop, analyze and project a budget.
   •  Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing.
   •  Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws special attention to legal issues in the MEEC Industry.
   •  Recruit and train volunteers and staff for maximum performance.

Program Supervisor

Maria Montemagno, Chairperson
Office: Culinary & Event Center, Room 019
Telephone: +1 (607) 778-5694
E-mail: montemagnomk@sunybroome.edu

The Event Management program becomes part of the “Hospitality Suite” of program offerings that provide for a large range of job opportunities and entrepreneurial ventures. Event Management professionals are employed or own businesses as wedding planners, special event managers, special event interior designers, event center directors, corporate meeting planners, corporate concierges, casino event managers, trade show managers, exposition managers - the list goes on and on. This exciting and growing profession also provides ample opportunity for low initial investment small business ownership opportunities.