Sep 23, 2021  
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HOS 115 - Hospitality Marketing & Promotions


Development of marketing and promotion systems for lodging properties, restaurants, bars, casinos, events, wedding planners, caterers, conventions, trade-shows, expositions, meeting planners, microbreweries and cruise ships.  Hospitality case-study and marketing project analysis will be a key aspect of the course.

Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

  1. Demonstrate familiarity with and competency in executing fundamental hospitality marketing and promotions.
  2. Explain the interrelationship of marketing and promotions with guest service quality, guest satisfaction, and guest loyalty.




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