| |
Oct 08, 2024
|
|
|
|
|
2023-2024 Official General Catalog [Archived Catalog]
|
HOS 115 - Hospitality Marketing & Promotions
Development of marketing and promotion systems for sport entertainment, lodging properties, restaurants, bars, casinos, events, wedding planners, caterers, conventions, trade-shows, expositions, meeting planners, microbreweries and cruise ships. Hospitality case-study and marketing project analysis will be a key aspect of the course.
Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
- Demonstrate familiarity with and competency in executing fundamental hospitality marketing and promotions.
- Explain the interrelationship of marketing and promotions with guest service quality, guest satisfaction, and guest loyalty.
|
|
