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Jan 15, 2025
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2023-2024 Official General Catalog [Archived Catalog]
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BUS 129 - Consumer Behavior
Emphasizes the development of how people make purchase decisions in the marketplace. Consumer decision making, learning, brand loyalty and market segmentation.
Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
- Explain the concepts of consumer behavior analysis.
- Demonstrate the application of marketing concepts within the customer decision making process through discussions and projects.
- Discuss the impact of culture and subculture as a marketing variable.
- Demonstrate an understanding of consumer behavior research techniques.
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