Social Media: Certificate

Certificate

CIP Code:  52.1404

 

Mission

The mission of the Social Media certificate program is to prepare students for immediate employment as social media content creators, social media managers, and digital media specialists. Students will also be prepared to continue their education by applying the social media certificate credits directly toward the Business Information Management AAS degree program.

Program Learning Outcomes

1. Communicate effectively in business settings using communication technologies.
2. Collaborate in a project environment utilizing teamwork skills such as creative problem solving, conflict resolution, and diversity awareness.
3. Utilize technology to acquire, process and manage information for effective decision-making.
4. Demonstrate mastery of discipline-specific skills in social media management including social media platform navigation, digital media creation, development and implementation of social media campaigns, and utilization of analytics to drive decision making.

Program Supervisor

Mark Ryan, Chairperson
Office:  Business Building, Room 134
Telephone:  +1 (607) 778-5132
Email:  ryanmp@sunybroome.edu

 

Social media is an integral part of our society and a key component used in businesses today.  Businesses use a variety of technology components social media has to offer in order to effectively communicate and advertise to specific audiences.  Current employers actively seek individuals who are proficient with social media skills to help create, launch, and monitor social media specific campaigns from start to finish.  Students will learn all forms of social and digital media platforms, applications and tactics.  This will include strategy, design, analysis and discernment of adaptability to emerging technology, and nurturing of their ability to assess innovative connected-media resources for business efficiency and potential impact.  Students will be able to showcase these critical social media and digital marketing skills to a wide range of potential employers and entrepreneurial initiatives.

All students will complete courses in:  Social Media for Professional Use, Marketing, Advanced Digital Media Content, Electronic Commerce, Advertising, Writing for Media, Project Management, and Photoshop.