| |
Nov 15, 2024
|
|
|
|
|
2021-2022 Official General Catalog [Archived Catalog]
|
BUS 152 - Selling Fundamentals
Principles of sales with practical application. Steps leading to a successful sale - prospecting, planning and delivering, dramatizing, handling objections, closing, building good will. Development and presentation of a complete procedure for a product or service. Closed-circuit television used to critique sales presentations.
Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
- Understand the Salesperson’s responsibilities and qualifications.
- Be capable of analyzing the elements of consumer motivation.
- Demonstrate methods of prospecting and explain why prosperity is important.
- Plan and deliver effective sales presentations.
- Explain methods used to dramatize a sales presentation.
- Demonstrate effective methods of handling customer objections and closing the sale.
|
|
