| |
Dec 30, 2024
|
|
|
|
|
2013-2014 Official General Catalog [Archived Catalog]
|
DMR 210 - Data Base Information Management for Marketing
This course emphasizes three levels of Electronic Data Base Management: Targeting and profiling techniques; segmentation strategies; and data and list sources/issues. Various aspects of data merge-match problems and solutions are examined, as well as development of yardsticks for measurement and testing resulting materials.
Prerequisite- Corequisite
Prerequisite: BUS 238 Marketing Research
Credits: 3
Hours
3 Class Hours
|
|
