2013-2014 Official General Catalog [Archived Catalog]
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BUS 190 - Marketing and the World Wide Web
An introduction to basic marketing principles and practices. Emphasis on global aspects of marketing, consumer understanding, identification of target markets, and basic elements of advertising on the Internet. An examination of how businesses design websites with specific emphasis on customer service and evaluation of customer responses.
Prerequisite- Corequisite
Prerequisite: Prior knowledge of e-mail, Internet, and HTML recommended
Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Demonstrate the basic concepts of marketing of goods and services on the Internet.
2. Explain global aspects of marketing on the Internet.
3. Discuss the importance of consumer research in successful marketing efforts. Use the Internet as a market research tool.
4. Demonstrate the overall role the Internet may play in a firms marketing strategy.
5. Become familiar with basic advertising using the Internet.
6. Analyze marketing aspects of a web page.
7. Discuss current, practical and upcoming uses of he Web as a marketing tool.
8. Discuss the importance of customer service and evaluation of customer responses.
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