May 09, 2024  
2020-2021 Official General Catalog 
    
2020-2021 Official General Catalog [Archived Catalog]

Course Descriptions


 
  
  • BIT 108 - Introduction to the PC and Windows


    Basic computer literacy for home, office and educational computer users.  Understand the fundamentals of your desktop, laptop or netbook’s hardware and software.  Use operating system features to manage your documents, desktop, multi-media files, and network connections.  Learn how to protect and maintain your computer with basic system maintenance and security software.  Understand how to use the Internet to download software, patches and upgrades, and to troubleshoot computer problems.  Learn how to use your computer to connect to and use resources such as online courses and social networking sites.

     

    Credits: 1
    Hours
    1 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define and use the basic components of a PC and basic features of Windows.
    2. Perform basic file management including organizing, searching, deleting, compressing and backing up with local drives, network drives, and portable drives.
    3. Define and use desktop, Internet and multi-media tools for customizing the desktop, scheduling tasks, managing start menu options, organizing media files, and using a Web browser.
    4. Define and perform basic system maintenance including security settings, user accounts, restore points, disk formatting, defragmenting, installing and uninstalling software.
    5. Describe security threats such as viruses, spyware, spam, and phishing and use tools to prevent them including safe practices, anti-virus and anti-spyware software, firewalls, patrolling software.
    6. Connect to and use online resources such as Course Management Systems, email, and social/professional networking sites.


  
  • BIT 110 - Business English


    A comprehensive and functional review of language fundamentals.  Students learn to speak and write clearly and correctly by developing proficiency in English language basics.  Topics include parts of speech, sentence and paragraph structure, spelling, grammar usage, and punctuation.  Internet-based grammar and writing resources will be introduced and integrated.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply English grammar rules and identify and use the eight parts of speech in sentence structure.
    2. Apply basic sentence construction – including simple, compound, and compound-complex sentences.
    3. Apply the basic punctuation rules.
    4. Apply the basic capitalization rules.
    5. Apply the basic number rules.
    6. Be proficient in the use of the Gregg Reference Manual and should be able to apply the appropriate rules to the exercises in the Gregg Reference Manual worksheets.


  
  • BIT 111 - Information Literacy


    A survey of methods to trace and locate sources of information, both in printed material and electronic sources, and determine their authenticity, validity, and reliability.  After evaluation of source quality, students will report and integrate information considering the ethical and legal aspects of source use.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Access information competently using a variety of databases and searches.
    2. Refine this process for searching for articles and sources for a bibliography.
    3. Evaluate the validity and reliability of the source.
    4. Sort diverse format items into appropriate catgories.
    5. Merge the information environments into a complete listing.


  
  • BIT 129 - Office Suite Mastery


    Preparation for the Microsoft Specialist proficiency test to become a certified specialist in an area of the office suite.

    Credits: 2
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate proficiency in the specific office program.
    2. Demonstrate the ability to work with the specific software tools at a certification level.


  
  • BIT 130 - Keyboarding II


    Continuation of speed and accuracy development.  Word processing functions using professional word processing software.

    Prerequisite- Corequisite
    Prerequisite:  BIT 100 Keyboarding or ability to key exact copy at 36 net words per minute by touch for 5 minutes with a maximum of 5 errors

     

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Operate the computer keyboard by touch and assume proper posture at the terminal for ease of operation and to minimize fatigue.
    2. Demonstrate skill, accuracy, and confidence in operating computer equipment.


  
  • BIT 140 W - Business Communication


    Practical application of language usage skills with emphasis on correct approach to and effective strategies for writing and editing business media.  Focus topics include effective and proper use of business media (e-mail and internet correspondence, memoranda, letters, outlines, short reports, and other relevant business documents), effective use of reference materials (Gregg Reference Manual and internet-based reference resources), expansion of spelling and vocabulary repertoire, use of critical thinking and problem solving skills in the writing and editing of assigned business cases, and principles of document formatting/design.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate correct usage in the mechanics of the English language (punctuation, numbers, spelling, plurals, possessives, hyphenations, abbreviations, and proper wording) both in written and oral communications according to the rules given in the Gregg Reference Manual.
    2. Master the writing of communications dealing business office correspondence.
    3. Submit all written communications projects in appropriate word-processed format.
    4. Demonstrate effective written performance on all classwork, homework, and/or project assignments, at least eight of which (selected at random) will be graded during the semester.
    5. Develop oral communication skills in order to communicate effectively within his/her professional environment.
    6. Demonstrate effective communications abilities through written papers, oral presentations, and case studies.


  
  • BIT 142 - Social Media for Professional Use


    The goal of this course is to familiarize students with the basic functionality of several social media applications such as blogs, microblogs, mobile applications, cloud applications, and social networks (personal and professional).  Students will explore appropriate use of social media in the professional setting for such purposes as collaboration, productivity, communication, and marketing.  We will also examine social media analytics for the purpose of measuring and increasing consumer engagement.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe how Social Media has influenced communication, productivity, collaboration and marketing for businesses and organizations.
    2. Compare and contrast Social Media tools for the purposes of communication, productivity, collaboration and marketing.
    3. Select and utilize mobile applications as they relate to business-related use of Social Media.
    4. Discuss the advantages and disadvantages of a variety of Social Media tools as used by individuals, businesses and organizations.
    5. Demonstrate the appropriate use of Social Media as required in a business or organizational setting.
    6. Demonstrate different ways to troubleshoot issues that arise with the use of Social Media tools.
    7. Select and utilize analytics tools for the purpose of measuring and increasing consumer engagement through Social Media.
    8. Assess how Social Media can impact both personal and business branding.


  
  • BIT 143 - Social Media Campaigns: Targeting and Analytics


    This course will enhance students’ social media knowledge of focusing on the skills needed to plan and implement a successful social media campaign strategy.  Students will study best practices, apply market and customer search, write copy specifically for social media, work with a wide range of campaign administrative tools, and gather and apply analytical data.  The course will address how to improve and protect brand awareness and increase traffic to targeted destinations.  Students will use a variety of social media methods and platforms, such as geotargeting customers via Facebook and YouTube, identifying brand influencers through Twitter, and refining keywork marketing via Google AdWords.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify the various social media platforms being employed for effective campaigns.
    2. Demonstrate which social media tools are the most effective for your specific campaign objective, be it traffic flow increase, branding, dissemination of information and public relations messaging, or the purchase of products and services.
    3. Assess when to incorporate new or emerging social media platforms.
    4. Analyze how social media content can “go viral” and determine how this can boost a campaign.
    5. Identify admin tools associated with various social media marketing services, and how to use these tools to setup a campaign.
    6. Compare and Contrast the three primary methods of pricing online media - CPC, CPM, and CPA.
    7. Compose a variety of targeted campaigns based on geography, interests, age group, keywords, income, and other core demographics.
    8. Describe the pitfalls that come with the use of social media by learning to protect and moderate brand pages, and how to respond when your brand is attacked online.
    9. Develop effective content for social media including, written copy, video, and imagery.
    10. Measure the effectiveness of social media campaigns with analytical data and use of targeting pixels.
    11. Utilize social media management tools such as HootSuite.


  
  • BIT 170 - Introduction to the Internet


    Travel the information superhighway with skills taught in this course.  You will learn to send and receive E-mail messages, access the Internet, search for and retrieve information, and use a graphical browser.

    Prerequisite- Corequisite
    Prerequisite:  BIT 101 Computer Keyboarding or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply the primary uses and structure of the Internet.
    2. Analyze common Internet-related legal, ethical, and etiquette issues.
    3. Competently utilize Internet-related terminology.
    4. Competently utilize several Internet tools.


  
  • BIT 171 - Internet-Based Research


    Exploration of additional Internet resources.  Hands-on experience with various resource discovery and information retrieval tools.

    Prerequisite- Corequisite
    Prerequisite:  BIT 170 Introduction to the Internet or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Refine queries to locate information.
    2. Evaluate and identify valid sources of information on the World Wide Web.
    3. Apply a variety of search tools and create research strategy, and analyze search results.
    4. Evaluate web pages for validity, reliability, authenticity.
    5. Have searched and navigated subject guides to compile information.
    6. Have conducted two research projects involving retrieval, analysis, and application of information to a current business problem.


  
  • BIT 172 - WordPress: Creating Websites


    Learn the basics of designing and creating your own blog or Website using WordPress.  With this easy to use tool, you can create a simple Website for your business, art, music, cause or community.  Learn how to create your site, choose and modify a theme, build content, manage and promote the site.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create a simple Website using WordPress.
    2. Describe best practices for designing, creating, and managing a simple Website.
    3. Use WordPress themes, plug-ins and customization to implement their design.
    4. Create and update content such as posts, pages, menus and media.
    5. Manage their site through SEO, stats, and sitemaps.


  
  • BIT 173 - Website Creation with HTML/CSS


    This course teaches the basics for professional Website creation, and is the foundational course for Website design and development.  Focusing on the most recent versions of HTML and CSS, students will learn to code Websites which include tables, links, graphics, Web forms, visual effects, animation, video and audio.  The course will also include responsive design, an introduction to JavaScript, integration with social media, and SEO.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe the HTML/CSS standards and specifications.
    2. Create and design the framework and content for a Website including structure, layout, format, links, lists, tables.
    3. Use sound writing principles to prepare copy for a Website.
    4. Work with images to enhance a Website.
    5. Implement a responsive design.
    6. Create and process Web forms.
    7. Create visual effects and animation.
    8. Incorporate video and audio.
    9. Incorporate simple interactivity with JavaScript.

    10.  Integrate a Website with social media.
    11.  Optimize the Website for search engines.
    12.  Demonstrate the features of a Website to an audience.

  
  • BIT 180 - Multimedia for Mobile and Web


    An introduction to the computer functions and concepts vital for individuals pursuing careers involving communications and/or multimedia production.  A variety of software tools will be explored.  Students will be exposed to the PC/Windows environment, the Internet, computer graphics and animation, image editing, principles behind audio and video production, and Web site design basics.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define key terms and concepts relating to computer-generated multimedia.
    2. Describe key functions and features of text, images, video, audio, and animation.
    3. Identify, compare, and discuss capabilities and limitations of common software tools used in multimedia projects.
    4. Understand the recent history of technologically-based communication and the current issues related to it.
    5. Define key terms and concepts relating to computer hardware, computer networks, and the Internet.
    6. Create a multimedia proposal and presentation.


  
  • BIT 182 - Designing Effective Web Sites


    Experienced web designers will enhance their ability to create attractive, useful web sites by exploring the elements of good design.  Issues such as audience identification, clarification of need, development of content, efficiency in use of files based on type and size, and an introduction to human factors in improving design will be explored.  A popular commercial web authoring package will be used to create an attractive and effective web site as a final project.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Website Creation with HTML/CSS

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Describe the principles of good design.
    2. Compare historic design principles to current best practices.
    3. Describe human factors that determine good design.
    4. Identify purpose, audience and need for a Web site.
    5. Develop appropriate content to maximize effectiveness.
    6. Critique color, layout, typography, images, animation and effects for a given Web site.
    7. Implement improved color, layout, typography, images, animation and effects for a given Web site.
    8. Design and implement effective navigation.
    9. Design for mobile through responsive design and dedicated mobile sites.


  
  • BIT 184 - Introduction to Microsoft Office


    Introduction to Microsoft Office will acquaint students with operating systems and file management, word processing, database management, spreadsheet applications, and presentation creation.  Students will integrate these skills and programs with business related cases on Windows-based PCs and on mobile devices.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the use of word processing functions with Microsoft Word.
    2. Prepare database applications using Microsoft Access.
    3. Apply a basic understanding of spreadsheets using Microsoft Excel.
    4. Create presentation graphics using Microsoft PowerPoint.
    5. Develop basic business documents using the above software applications.
    6. Demonstrate the ability to integrate files prepared using the above software applications.


  
  • BIT 185 - Photoshop for Mobile, Web, and Print


    An introduction to Photoshop, the industry standard software program for creating and modifying raster/ bitmap graphics.  Students will learn to create, scan and edit images and text for print, multimedia, and web design.  An emphasis will be placed on image manipulation, photo restoration, digital illustration, the use of slices and rollovers, and even how to create simple animations.  Students will also become introduced to tools for creating vector graphics and type.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Use Adobe Photoshop to edit images and create graphics using basic tools such as multiple layers, color modes and intensities, blending modes and opacities.
    2. Demonstrate the ability to select and modify images through compositing and filters.
    3. Demonstrate the ability to design graphics with text and text effects.
    4. Demonstrate the ability to apply correcting, adjusting and retouching techniques to images.
    5. Adjust images and file types to prepare for any situation and output.
    6. Plan, create and deliver a complete project in Adobe Photoshop.


     

  
  • BIT 186 - Interactive Web Sites


    Use Adobe Dreamweaver to create Web sites that incorporate graphics, animations and interactivity.  Create, apply and edit cascading style sheets.  Add navigation, menus, widgets, rich media and image maps.  Create forms.  Learn techniques for search engine optimization, Web analytics, remote publishing, and Web site maintenance.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Basics of Website Creation

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1.  Use the Adobe Dreamweaver interface.
         1.1  Identify elements of the Dreamweaver interface.
         1.2  Use the Insert bar.
         1.3  Use the Property inspector.
         1.4  Use the Assets panel.
         1.5  Use the Files panel.
    2.  Add content to a web site by using Dreamweaver.
         2.1  Define a Dreamweaver site.
         2.2  Create, title, name, and save a Web page.
         2.3  Add text to a Web page.
         2.4  Insert images and apply alternative text on a Web page.
         2.5  Link Web content, using hyperlinks, email links, and named anchors.
         2.6  Insert rich media, such as video, sound, and animation in Flash format.
         2.7  Insert navigation bars, rollover images, and buttons created in Adobe Fireworks on a Web page.
         2.8  Build image maps.
         2.9  Import tabular data to a Web page.
         2.10  Import and display a Microsoft Word or Microsoft Excel document to a Web page.
         2.11  Create forms.
         2.12  Add Widgets.
    3.  Organize content by using Dreamweaver.
         3.1  Set and modify document properties.
         3.2  Organize Web page layout with absolutely-positioned div tags and CSS styles.
         3.3  Modify text and text properties.
         3.4  Modify images and image properties.
         3.5  Create Web page templates.
         3.6  Use basic HTML tags to set up an HTML document, format text, add links, create tables, and build ordered and unordered lists.
         3.7  Add head content to make a Web page visible to search engines.
         3.8  Use CSS to implement a reusable design.
    4.  Evaluate and maintain a site by using Dreamweaver.
         4.1  Conduct basic technical tests.
         4.2  Identify techniques for basic usability tests.
         4.3  Identify methods for collecting site feedback.
         4.4  Present Web pages to others (such as team members and clients) for feedback and evaluation.
         4.5  Manage assets, links, and files for a site.
         4.6  Publish and update site files to a remote server.

  
  • BIT 190 - Animation for the Electronic Media


    This course will introduce the student to the core principles of animation and how to use these principles to create animations for electronic presentations and web pages.  Topics such as basic drawing, single frame and flip book animation styles, story boarding and composition will all be covered.  Using Macromedia Flash and Microsoft PowerPoint students will learn how to add animations to their presentations and websites by creating animations with sound, buttons, and action.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Use Macromedia flash and Microsoft PowerPoint to create animations and to put together presentations.
    2. Demonstrate the ability to work with the software tools to prepare for multiple situations and outputs.
    3. Plan, create and deliver a complete project in Microsoft PowerPoint using flash.


  
  • BIT 196 - Understanding Electronic Commerce


    An introduction to electronic commerce designed to create an understanding of the ways information technology and the Internet have transformed fundamental business precepts.  Technical infra-structure, virtual communities, and security, legal, and regulatory issues will be addressed.  Business-to-business and business-to-consumer strategies will be explored.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Cover the topics related to selling and marketing on the web. Students will demonstrate proficiency with topics including revenue models, establishing an online presence, how to reach customers through the web, market segmentation, branding etc.
    2. Cover topics related to efficiency and cost of ecommerce. Students will demonstrate the ability to understand and work with supply chain management, EDI, and business support processes.
    3. Demonstrate how social networking and mobile commerce have changed how ecommerce adds to business activities.
    4. Cover the environment of electronic commerce. Students will demonstrate ability in topic ranges that include ethics, legality, and intellectual property.
    5. Students will demonstrate knowledge of and work hands on with technologies related to electronic commerce.


  
  • BIT 197 W - Cooperative Work Experience


    Cooperative work experience is provided for individuals pursuing a certificate program through the Business Information Technology department. On-the-job experience will be related to specific educational background and career goals of the student. Opportunities will be available in a variety of areas. Cooperative Work Experience students will meet with the coordinator on a regular basis. 

    Prerequisite- Corequisite
    Prerequisite:  12 earned credits in the department

    Credits: (1-3)
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply skills and knowledge learned in the Business Technologies program (software, telephone, human relations skills, etc.) to on-the-job experience.
    2. Prepare a resume in proper format, with emphasis on 100 percent accuracy.
    3. Prepare daily journals, while on the job, of activities performed–skills and human relations.  Journals will be checked by internship coordinator at midpoint and at the end of the internship.
    4. Submit weekly report of on-the-job experiences to internship coordinator.
    5. Complete all time reports.
    6. Submit a final paper as defined in internship letter.
    7. Compose cover letters and thank-you letters to site supervisors.


  
  • BIT 200 - Spreadsheets with Business Applications


    A comprehensive look at Excel and its applications in business.  The course covers the basics of spreadsheet creation, functions, and formatting through the creation of pivot tables and macros.  This is all looked at with the goal of application to business scenarios and documents.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create workbooks and properly format text and data.
    2. Work with formulas and functions. Especially those that relate to business case problems.
    3. Be proficient with chart and graph creation. What makes a good graph and a useful chart.
    4. Creation of pivot tables, pivot charts, and tables.
    5. Work with financial tools and functions.
    6. Perform what if analysis and work with macros.
    7. Work with the basic concepts of business intelligence.


  
  • BIT 201 - Introduction to Spreadsheets


    Use of basic spreadsheet functions for business-related applications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate how to do basic formatting and work with introductory formulas/functions.
    2. Show proficiency with the basics of chart and graph creation.


  
  • BIT 202 - Intermediate Spreadsheets


    Use of spreadsheet and chart functions for business-related applications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate proficiency with pivot tables and pivot charts.
    2. Apply basic excel tables, manage multiple workbooks in one session, and work on excel applications.


  
  • BIT 203 - Advanced Spreadsheets


    Use of advanced features to enhance business-related applications for database, spreadsheets, and charting functions.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. A student completing this course will demonstrate the ability to apply:
    • Advanced function use in excel (nested functions, lookup functions etc).
    • Specific financial focused tools.
    • Introductory business analytics.
    • What if analysis.


  
  • BIT 205 - IT for Entrepreneurs


    Learn how to harness information technology to streamline your business processes, access information in real time, utilize cheaper, quicker and more efficient communications, automate day to day tasks, and have a 24-7 presence on the Web.  This course will jump start your ability to use new and existing technologies without relying on IT professionals for basic aspects of your information needs.  It will also increase your knowledge and vocabulary of information technology trends so that you can communicate more effectively with IT contractors.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to apply software skills to business projects in the areas of word processing, spreadsheet analysis, database management, presentation software, and Web 2.0 tools.
    2. Define and discuss the vocabulary of core information technology functions including software applications, hardware, networking, and Internet applications.
    3. Write reports that demonstrate a competency in acquiring and evaluating data and the ability to interpret and communicate information for business intelligence.
    4. Demonstrate the ability to define the components of a simple network and troubleshoot simple problems.
    5. Demonstrate the ability to organize, maintain, secure and backup files across a network, and develop a basic business continuity plan.
    6. Demonstrate the ability to work in a team environment to research and present information about a new or emerging information technology.
    7. Demonstrate the ability to use web applications for business processes and communications.
    8. Demonstrate the ability to use mobile devices for business processes and communications.


  
  • BIT 206 - IT for Service Industries


    This course examines technology strategies for service industries using case studies, interactive exercises, software tutorials, and service industry projects.  Students will gain experience with industry specific software as well as spreadsheets for business planning, modeling and analysis.  Topics will include service industry technology, meeting and event technology, planning, modeling, and analysis using spreadsheets and the application of emerging technologies to business strategies.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in service industries.
    4. Use analysis tools in spreadsheet software to solve problems throughout the business.
    5. Use modeling tools in spreadsheet software to value inventories and current assets, summarize transactions, calculate working capital, analyze cash flows, estimate profitability and perform break-even analysis.
    6. Apply emerging technologies to business strategies.
    7. Complete an information technology project related to their field of study.


  
  • BIT 207 - IT for Criminal Justice and Emergency Services


    This course examines information technology tools and strategies for criminal justice and emergency service industries using case studies, interactive exercises, software tutorials, and industry-based projects.  Students will gain experience with word processing, database management systems, presentation software, spreadsheets, and industry specific software.  Students will be introduced to cloud, analytic, mobile and social technologies and study the use and impact of these technologies within the context of criminal justice and emergency services.

     

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in criminal justice and emergency services.
    4. Demonstrate the ability to apply software skills to CJES projects in the areas of word processing, spreadsheet analysis, database management, and presentation software.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.


  
  • BIT 208 - IT for Healthcare Professionals


    This course examines information technology, tools and strategies for healthcare professionals using case studies, interactive exercises, software tutorials, and health care industry-based projects.  This course will introduce concepts, techniques and terminology essential to further studies in the field of health care data analytics.  Students will gain experience with spreadsheets and database management systems including an introduction to relational query languages.  Students will also be introduced to the core pillars of data analytics:  cloud, analytic, mobile and social technologies.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials within the medical and healthcare industry.
    2. Define the core terminology associated with spreadsheets, database management systems, and relational query languages.
    3. Define the core terminology associated with an introduction to cloud, analytic, mobile and social technologies.
    4. Demonstrate the ability to apply software skills to health care related projects in the areas of spreadsheet analysis, database management, and SQL.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.


  
  • BIT 209 - IT for Women


    Designed for women across disciplines, this computer literacy course will introduce core information technology tools and explore the social context of women and information technology today.  IT skills will include word processing, spreadsheets, database, presentation software, cloud, analytic, mobil and social technologies.  Case studies, software tutorials, and projects will cover the technology within the context of personal and professional lives.  Assignments will explore the history of women in IT, cultural bias against women’s use of IT, the portrayal of women in social media platforms, the empowerment of women through these technologies, and intersectional feminism as a framework of analysis.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with computing essentials.
    2. Identify the characteristics of information technology and information systems.
    3. Identify the different types of information systems used in professional workplaces.
    4. Demonstrate the ability to apply software skills to professional projects in the areas of word processing, spreadsheet analysis, database, and presentation software.
    5. Demonstrate the ability to use cloud, analytic, mobile and social technology.
    6. Describe the history of women in information technology.
    7. Discuss the occurrence of bias within the information technology industry.
    8. Discuss the positive and negative impact of social media on women.
    9. Collect, analyze, and present information on one example of the impact of information technology for women either personally or professionally.
    10. Analyze the effect of technology through the lens of intersectional feminism.


  
  • BIT 218 - Data Analytics for Healthcare


    Data analytics for healthcare includes the collection and extraction of data, the analysis and presentation of data for quality management, interpretation of data, and the manipulation of data to support decision making.  Students in this course will learn the terminology, tools and techniques of data analytics through readings, written exercises, case studies and computer applications.  This course will prepare students for entry-level competencies in analytics, decision support, health care statistics, and research methods in health information management.

    Prerequisite- Corequisite
    Prerequisite: BIT 208 IT for Health Care Professionals

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Utilize software in the completion of the HIM processes related to data analytics.
    2. Explain analytics and decision support.
    3. Apply report generation technologies to facilitate decision-making.
    4. Utilize basic descriptive, intuitional and healthcare statistics.
    5. Analyze data to identify trends.


  
  • BIT 240 - Desktop Publishing Using InDesign


    Learn the basics of page layout typography, placement of images and desktop publishing.  Learn graphic industry standard software to create business cards, letter head, flyers, brochures and other publications that are not only informative but eye-catching.  Integrate your InDesign projects with materials created in Photoshop and Illustrator.

    Prerequisite- Corequisite
    Prerequisite:  BIT 108 Introduction to the PC and Windows or the equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply graphic design techniques, principles of layout and design, and desktop terminology and applications.
    2. Use a professional desktop publishing package to design, create, and print a variety of documents such as flyers, brochures, and newsletters.
    3. Combine text and graphics in the creation of the publications.
    4. Use panels, styles, layers, frames, and tables.
    5. Prepare output on both hard and electronic copy.
    6. Integrate data and images from other software applications into the finished publication.


  
  • BIT 245 - Page Layout Using QuarkXPress


    Learn to use this powerful page layout and design software to deliver print, Web, and Flash output.  This course teaches students to use software tools productively and covers the essential techniques of creating layouts, using typographic tools, editing images, working with transparency, building tables, creating and applying color, using master pages, and preparing output for print, PDF, Web and Flash.  Integration with the Adobe Creative Suite will also be covered.

     

    Prerequisite- Corequisite
    Prerequisite:  BIT 108 Introduction to the PC and Windows or the equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Set up a workspace, tools, and palettes in QuarkXpress to increase productivity.
    2. Create new projects including appropriate layout.
    3. Produce professional type by applying concepts of typography.
    4. Import and edit images.
    5. Incorporate transparency, tables, and color into projects.
    6. Demonstrate the ability to use master pages.
    7. Prepare output for print, PDF, Web and Flash.
    8. Integrate QuarkXpress with the Adobe Creative Suite.


  
  • BIT 251 - Introduction to Microsoft Word


    Learn to use this popular word processing package to prepare simple letters, memos, and reports.  Upon successful completion of this course, you will be able to create, store, and print routine business and/or personal documents efficiently.

    Prerequisite- Corequisite
    Prerequisite:  BIT 101 Computer Keyboarding or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply word processing functions to business documents.
    2. Use the word processing software to create business and personal documents including letters, memos, tables, and reports.
    3. Create, edit, save, retrieve, and print documents created in Microsoft Word.


  
  • BIT 252 - Introduction to Microsoft Excel


    Use this popular software to prepare worksheets and charts.  Learn to create and use multiple worksheets, link workbooks, create lists and macros, and use templates.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to format worksheets, link workbooks, create lists, and use templates.


  
  • BIT 253 - Introduction to Microsoft Access


    Use this popular database software to prepare tables and reports.  Create and use queries to sort and select records.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate ability with the basics of table, query, report, and form creation.
    2. Show the sorting and selecting of records of interest.


  
  • BIT 254 - Introduction to PowerPoint


    Learn to create simple text charts, data charts, speaker notes, handouts, and a screen show using a sophisticated graphics software package.

    Prerequisite- Corequisite
    Prerequisite:  BIT 101 Computer Keyboarding or the equivalent

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create, edit, show and print slides using a professional presentation package.
    2. Create title and bulleted list slides as well as slides using charts to present information.
    3. Incorporate clip art into slides.
    4. Add sound and transitional elements to a slide show.
    5. Add a build effect to a bulleted-list slide.
    6. Develop an outline for a 10-12 minute slide show presenting information on a topic of their choice.
    7. Select and create appropriate slides to present information.
    8. Apply simple design elements to make more attractive and effective slides.
    9. Present the information to an audience using the slide show to enhance the presentation making it more interesting and effective.


  
  • BIT 255 - Microsoft Word for Business Applications


    Creation of Word documents, formatting, editing, and integrating data relevant to business applications.

    Prerequisite- Corequisite
    Prerequisite:  BIT 130 Word Processing Applications

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create, layout, design, and edit word documents.
    2. Navigate and format a document.
    3. Create tables and reports.
    4. Apply and utilize templates, themes, and styles.
    5. Integrate data and work with macros.


  
  • BIT 260 - Introduction to Database Management


    This class will explore the creation and use of databases in Microsoft Access.  Students will learn how to put together and manipulate forms, reports, queries, and tables.  Student will also become familiar with importing and exporting data, the creation of macros, and working with business based cases.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Create and maintain database tables using business applications.
    2. Perform queries and filter records.
    3. Build and modify forms.
    4. Create and modify reports.
    5. Integrate database documents with other software.
    6. Apply the above mentioned database functions to solve business requests and situations.


  
  • BIT 264 - Database Languages


    Database query languages enable business analysts, Web developers, and application developers to tap into data from multiple sources.  This course will cover the use of SQL (Structured Query Language) on multiple platforms such as DB2, Oracle, and MySQL.  Database fundamentals including terminology, the basics of database design and creation, and the basics of database security will also be covered.  New technologies such as analytic databases and NoSQL will be introduced within the context of their significant and growing use in bag data and real-time web applications.

    Prerequisite- Corequisite
    Prerequisite: BIT 260 Introduction to Database Management

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Differentiate between various database systems.
    2. Use SQL as a data definition and data manipulation language.
    3. Troubleshoot underlying query errors in information management systems.
    4. Describe database security needs and tools for implementation of security measures.
    5. Design and create a relational database system.
    6. Use NoSQL to extract data for data analytics applications.
    7. Utilize an analytic database in a business intelligence application.


  
  • BIT 265 W - Project Management


    This course is designed to prepare students in planning, organizing, and executing the steps in project development.  Students will develop teamwork and time-management skills to carry a project through its life cycle.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define project management.
    2. Detail the phases and processes of initiating a project.
    3. Apply successful team building skills.
    4. Proceed through the steps involved in the planning stage.
    5. Follow steps in project control.
    6. Monitor a project.
    7. Work with the support systems of project management.
    8. Work successfully in a team environment, using all the necessary tools to complete a project.
    9. Submit weekly updates to instructor on assigned projects.


  
  • BIT 266 - Visual Web Development with ASP


    Develop dynamic Web sites using the .NET visual development environment.  This course will cover client-side scripting with JavaScript including data validation and window manipulation.  The course will also use drag and drop technology to enhance Web sites with AJAX controls, ASP.NET script, database connections, and Web services.

    Software:  Microsoft Visual Web Developer Express

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Website Creation with HTML/CSS

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1.  Describe, define, and use a visual Web development environment.

         1.1  Describe the environment in which a Web application runs.
         1.2  Define the components of the environment in which a Web application runs including the Internet, Web servers, browsers, network communications, resource identifiers, and markup language.
         1.3  Use a visual development environment and the tools available in such an environment to create a Web site.
         1.4  Create Web pages by using HTML/CSS/XML in a visual development environment.
         1.5  Define the terms “server-side” and “client-side”.

    2.  Create Web pages with hand-coded client-side scripting.
         2.1  Use basic JavaSCript commands including functins, variables, selection, and looping.
         2.2  Use object-based JavaScript commands including properties, methods, and events.
         2.3  Construct Web pages that include the use of JavaScript for data validation and window manipulation.
         2.4  Use a debugger to test, trace, and debug JavaScript.

    3.  Use “drag-and-drop” components within the Microsoft .NET Framework to create server-side scripts.
         3.1  Describe how JavaScript complements server-side programming languages and platforms, like ASP.NET.
         3.2  Create a simple AJAX-enabled application using AJAX controls.
         3.3  Create a simple front-end to an underlying database using drag-and-drop technology and simple server-side scripting.
         3.4  Use Web service wrappers to connect to popular Web services like Amazon, Digg, and Flickr.

    4.  Use built-in tools to publish Web pages to a Web host.

  
  • BIT 270 W - Personal and Professional Development


    A course designed to complement the hard/technical skills information technology students possess.  Focus on soft skills; topics include: defining personal direction, discovering personal and professional strengths, setting and achieving goals, handling stress and anger, understanding self-esteem, handling criticism, becoming a positive thinker, and taking appropriate control of personal and professional situations, disciplining thinking, learning to think critically, understanding the power of motivation, overcoming the fear of failure, defining and visualizing success, managing resources (time and money), and communicating assertively with all individuals.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify and set personal professional goals.
    2. Demonstrate knowledge of effective time management techniques.
    3. Demonstrate knowledge of communication styles and assertiveness techniques.
    4. Project a positive self-image.
    5. Develop an understanding of the role self-esteem plays in personal and professional success.
    6. Demonstrate knowledge of effective non-verbal communication.
    7. Work at the maintenance of good relationships at work through application of techniques presented.
    8. Develop an understanding of cultural diversity and ethics and their impact on the workplace.
    9. Recognize the part that a good attitude plays in preparing for, obtaining, maintaining, and advancing in your chosen career field.
    10. Apply the rules of Business Etiquette and Protocol to workplace situations.
    11. Discover ways to project a professional image through their dress and work space.
    12. Plan and organize meetings that work.
    13. Plan a business event.
    14. Place an emphasis on customer service.


  
  • BIT 275 W - Advanced Business Communication


    An integrated, interactive course that enables students to further develop written communication skills and to develop professional presentation skills.  Students will have the opportunity to develop and demonstrate effective written, verbal, nonverbal, and presentation skills through the development of a variety of business communication media.  Topics include developing business-oriented presentations in areas including employment communication (individual, team interviews, and portfolio presentation), crisis communication, persuasive communication, informational communication.  Students will further refine their skills in using reference material by researching information for each presentation.  In addition, they will integrate electronic technology by using PowerPoint software for each formal presentation they make.  Some presentations will be videotaped and evaluated by peers and/or instructor.

    Prerequisite- Corequisite
    Prerequisite:  BIT 140W Business Communication, or departmental approval

    Credits: 3
    Hours
    3 Credit Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate advanced written communication skills to in order to be able to create professional business presentations.
    2. Master advanced communications writing based on business cultures, workplace scenarios and different media methods.
    3. Submit all written communications projects in appropriate word-processed format.
    4. Demonstrate effective written performance on all classwork, homework, and/or project assignments.
    5. Develop advanced oral communication skills, such as informing and persuading, in order to communicate effectively within his/her professional environment.
    6. Demonstrate effective communications abilities and learn to receive and give feedback on all assigned oral communications projects.


  
  • BIT 276 - Data Analytics I


    This course will introduce students to data analysis and its applications in business analytics and business intelligence.  Upon successful completion of this course students will be able to find, interpret, and convert raw unstructured data for use within spreadsheet, statistical, and database tools.  An emphasis will be placed on using statistical tools useful for decision making, data modeling, and data visualization.  Students will have the opportunity to apply techniques learned to other fields of study through individualized projects in social, political, scientific, engineering or health information analytics.

    Prerequisite- Corequisite
    Prerequisites:  BIT 200 Spreadsheets for Business Applications, BIT 260 Introduction to Database Management, MAT 181 Calculus or MAT 146 Applied Calculus, BUS 115 Business Statistics or MAT 124 Intro to Statistics

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Objectives of the Course:

    1. Introduce students to data analysis and its applications in business analytics and business intelligence.
    2. Teach processes, tools and techniques to convert raw unstructured data for use within spreadsheet, statistical, and database tools.
    3. Teach how to use statistical tools and software packages for decision making, data modeling, and data visualization.
    4. Demonstrate how techniques learned can apply to other fields of study such as social, political, scientific, engineering or health information analytics.

    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with data analysis.
    2. Find, interpret, and convert raw unstructured data for use within spreadsheet, statistical, and database tools.
    3. Use statistical tools for decision making, data modeling, and data visualization.
    4. Apply data and text mining techniques and programs to unstructured data through the use of tools such as Google Chart API, R, Mathematica, and Excel.
    5. Use predictive analysis tools to forecast solutions to business opportunities.
    6. Apply techniques learned to an individualized project in business, social, political, scientific, engineering or health information analytics.


  
  • BIT 278 - Data Analytics II


    This course provides an overview of data mining and predictive analytics, including large scale, enterprise level analytics.  The course structure follows the stages of a typical data mining project, from reading data, to data exploration, data transformation, modeling, and effective interpretation of results.  This course demonstrates how to develop models to predict categorical and continuous outcomes, using such techniques as neural networks and decision trees.  Students will have the opportunity to apply techniques learned to other fields of study through individualized projects in social, political, scientific, engineering or health information analytics.

    Prerequisite- Corequisite
    Prerequisite:  BIT 276 Data Analytics I

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define the core terminology associated with data mining and predictive analytics.
    2. Apply data mining techniques and processes to unstructured data through the use of enterprise level tools such as SPSS-Modeler in order to solve business related problems through data modeling and the effective interpretation of results.
    3. Define and solve problems using predictive analysis techniques such as decision trees and neural networks.
    4. Apply techniques learned to an individualized project in business, social, political, scientific, engineering or health information analytics.


  
  • BIT 280 W - Office Administration


    This course is designed to help students understand the modern administrative practices of office management.  Emphasis is placed on planning and organizing office operations, leadership and human relations in the office; familiarization with the budget process, and controlling office operations, including office systems, work measurement, and standards; managing travel arrangements.  Decision-making skills are developed through problem analysis techniques.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply basic concepts in administrative office management, including understanding traditional office management practices; basic management principles/leadership, motivation, and problem-solving skills; managing office systems and environmental/health-related issues.
    2. Discuss the concepts of managing a diverse workforce, including recruiting, supervising, training, appraising and promoting personnel; analyzing office jobs, salaries, benefits, workplace issues, ethics and business etiquette.
    3. Identify the role of various administrative services, including managing office space, ergonomics, office automation, and telecommunications.
    4. Describe the function of administrative office systems, office productivity, and budgeting.


  
  • BIT 285 - Illustrator for Mobile, Web, and Print


    Take an in-depth look at one of today’s most popular software programs for computer illustration and its use in print and digital media. Students will be introduced to the tools available in Illustrator, how to work with objects, clipart, web-graphics (bit maps), color and more. Students will work with basic shapes including editing and painting and will learn to draw with precision using the pen tool as well as use the brush types to enhance their work. Students will also learn how to use Photoshop and Illustrator together to enhance projects. Advanced editing techniques and skills in Photoshop will take every user to the next level. Students will also participate in discussion groups to critique work.

    Prerequisite- Corequisite
    Prerequisite:  BIT 185 Photoshop for Mobile, Web, and Print

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Appropriately use relevant illustrator tools.
    2. Use advanced image creation tools using Adobe Photoshop.
    3. Show how both Illustrator and Photoshop can work together.
    4. Plan, create, and deliver on several complete Adobe Illustrator projects.


  
  • BIT 286 - Database Driven Web Sites: PHP


    Develop database driven Web sites in an open source cross platform development environment using Apache, PHP and MySQL.  This course covers the fundamentals of server-side scripting, database query creation, basic database design, and writing PHP scripts that use SQL to interact with MySQL.  Additional topics will include debugging and error management, basic security methods, and an introduction to working with Web servers.

    Software:  A Web Server Application (Apache)
                   PHP
                   MySQL
                   A Web Browser
                   PHP-Capable WYSIWYG Application (such as Adobe Dreamweaver)
                  
                   (All required software is available at no cost)

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Website Creation with HTML/CSS

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1.  Discuss and compare available Web technologies for dynamic Web site creation.
         1.1  Describe the use of server-side backend databases in Web sites and Web applications.
         1.2  Describe how server-side scripting fits into the client/server model.
         1.3  Describe the role of a Web server in hosting and processing Web requests.
         1.4  Discuss and contrast data entry and validation techniques in client-side vs. server-side programming.
         1.5  Discuss and contrast client-side with server-side security issues.
         1.6  Describe technologies used in dynamic Web sites including open source languages and packages, proprietary languages and packages, and enterprise Web development and distributed Web applications.
         1.7  Compare and contrast open source and proprietary server software.

    2.  Create dynamic Web sites by embedding server-side script into HTML code.
         2.1  Write server-side script that includes variables, constants, conditionals, operators, arrays, and loops.
         2.2  Write server-side script that handles an HTML form.
         2.3  Write server-side script that validates form data.
         2.4  Save or FTP server-side files to the appropriate location on a Web server.

    3.  Use SQL to create databases and tables, insert rows, select data, delete data, perform joins, create and index, and define transactions.
         3.1  Define the basic structure of a relational database system.
         3.2  Define and create a table in a relational database system.
         3.3  Define and create a relationship between two or more tables in a relational database system.
         3.4  Perform select queries on the data in a relational database system.
         3.5  Perform update queries on the data in a relational database system.
         3.6  Define and implement transactions in a relational database system.
         3.7  Use a database interface to run SQL commands.

    4.  Create a Web front-end to an underlying database.
         4.1  Build a server-side interface for interacting with a relational database table.
         4.2  Embed script to connect a Web page to a relational database.
         4.3  Execute simple queries from a Web page.
         4.4  Retrieve query results into a Web page.
         4.5  Update records in a database table through a script.

    5.  Perform error handling and debugging for a database driven Web site.
         5.1  Define the various kinds of errors that can occur when developing dynamic Web sites and describe their likely causes.
         5.2  Perform debugging techniques to find errors.
         5.3  Utilize techniques that can be used to handle errors gracefully.

  
  • BIT 288 - Mobile Web App Development


    Learn to design and create Web apps for mobile devices such as iPad, iPhone and Android, using collaborative, open-source mobile environments on both PC and Apple based platforms.  The focus will be on both design and development skills necessary to create functional, effective, and responsive Web pages and Web apps using standard Web technologies, including CSS3, HTML5 and JavaScript.  Techniques such as progressive enhancement and feature detection will be utilized as well as JaveScript APIs for functionality such as geolocation, device orientation, and handling touch events.

    Prerequisite- Corequisite
    Prerequisite:  BIT 173 Basics of Website Creation

    Credits: 3
    Cross-listed
    ART 288
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate a working vocabulary for the tools and concepts related to the development of mobile Web apps.
    2. Differentiate between Web apps and native apps.
    3. Create effective designs for Web apps and mobile devices.
    4. Use HTML/CSS/JavaScript to create and debug Web apps for mobile devices.
    5. Create Web apps that integrate device features such as geolocation, accelerometers, and touch gestures.


  
  • BIT 289 - Personal Branding


    Leverage your ePortfolio, Blog, Twitter, LinkedIn and other social media to create your own personal brand.  Personal branding will help you to market your skills to give you a competitive edge in the market place.  This course section will enable you to create a thematic message to market your talents in your online communications.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Further develop research capabilities and understanding of information literacy.
    2. Collaborate effectively via social and/or virtual applications.
    3. Develop an online persona/personal brand for the purpose of achieving career or professional goals.
    4. Utilize various Social Media tools available to enhance their personal brand.


  
  • BIT 290 - Special Topics in Business Technologies


    This course is a special offering that covers particular topics in the business information management field that is beyond the scope of normal class offerings.

    Prerequisite- Corequisite
    Prerequisite:  Departmental approval

    Credits: (1-3)
    Hours
    1-3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Learning outcomes will be developed and change depending on the topic being looked at. 

    At a minimum students will be able to:

    1. Define core concepts in the topic area. 
    2. Discuss how this topic relates to the degree program.
    3. Demonstrate knowledge of special topic content material.


  
  • BIT 293 - Special Topics in Business Information Technology


    This course is a special offering that covers particular topics in the business information management field that is beyond the scope of normal class offerings.

    Credits: 3
    Note
    The courses offered may be laboratory or lecture format

    Course Profile
    Learning Outcomes of the Course:

    Learning outcomes will be developed and change depending on the topic being looked at.

    At a minimum students will be able to:

    1. Define core concepts in the topic area.
    2. Discuss how this topic relates to the degree program.
    3. Demonstrate knowledge of special topic content material.


  
  • BIT 297 W - Internship


    Career-related experience that complements academic preparation in the business technologies area.  Interns receive on-the-job experience in a business setting and meet with the internship coordinator as scheduled.  Meetings will address resumes, cover letters, interview techniques, appropriate dress and professionalism.

    Prerequisite- Corequisite
    Prerequisite:  Departmental approval

    Credits: (1-3)
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Apply skills and knowldege learned in the Business Technologies program (software, telephone, human relations skills, etc.) to on-the-job experience.
    2. Prepare a resume in proper format, with emphasis on 100 percent accuracy.
    3. Prepare daily journals, while on the job, of activities performed–skills and human relations.  Journals will be checked by internship coordinator at midpoint and at the end of the internship.
    4. Submit weekly report of on-the-job experiences to internship coordinator.
    5. Complete all time reports.
    6. Submit a final paper as defined in internship letter.
    7. Compose cover letters and thank-you letters to site supervisors.


  
  • BIT 299 - Independent Study


    An individual student project in BIM that is beyond the scope of the listed course requirements.  This requires the approval of the chairperson and will be conducted under the direction of a faculty member.

    Credits: (1-4)
    Hours
    1-4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Learning outcomes will be determined by the instructor and will be approved by the department chairperson on an individual project basis.

  
  • BNK 168 - Principles of Banking


    A core course that examines all aspects of banking.  A comprehensive introduction to today’s diversified bank services.  Bank accounting, pricing, profitability, personnel and security functions.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Be familiar with and demonstrate a competency in the following by use of classroom interaction and verbal responses, written exams, homework reviews and student projects:

         a. Banking–history and evolution
         b. The documents and language of banking
         c. Bank relationships with depositors
         d. The deposit function
         e. Check processing and collection
         f.  Bank bookkeeping
         g. Bank loans and investments
         h. Trust department services
         i.  Specialized services–to importers, exporters, individuals, and other banks
         j.  Bank regulation and examination
        

  
  • BUS 100 - Financial Accounting I


    In this introductory course, students will learn basic financial accounting principles and theory and how to communicate financial information to external users.  It covers the following topics:  accounting equation and accounting cycle; accounting transaction analysis (including journalizing and posting); asset, liability, and equity accounting; financial statement preparation and analysis; merchandising and inventory accounting, accounting information systems (manual and automated), and principles of internal control.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of accounting terms, ethics in accounting, the accounting equation, transition analysis, debits and credits, journalizing and posting transactions, and basic financial statements.
    2. Demonstrate ability to complete the end-of-period procedures (including adjusting, closing, and correcting/reversing entries), worksheets, trial balances (including adjusted and post-closing), and completing the accounting cycle, and classified balance sheet.
    3. Demonstrate the ability to record inventory transactions for a merchandising concern, prepare and analyze single and multi-step income statements, perform calculations necessary to determine ending inventory and cost of goods sold valuations, and analyze the impact of inventory errors on financial statements.
    4. Demonstrate knowledge of special journals, subsidiary ledgers, control accounts, principles of internal control, performing bank reconciliations, and petty cash transactions.


  
  • BUS 101 - Financial Accounting II


    This course is an expansion of the fundamental principles and procedures introduced in BUS 100 Financial Accounting I.  It is designed to be the second course for those seeking careers in accounting, and to provide essential information about the financial operations of business for those seeking careers in other areas of business.  It covers the following topics:  receivables; payables (current and long-term); long-lived assets; debt and equity capitalization; financial statement analysis (including statement of cash flows); and financial and managerial accounting comparison.

    Prerequisite- Corequisite
    Prerequisite:  BUS 100 Financial Accounting I

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to analyze and interpret procedures applied to notes, accounts, interest and uncollectables, and acquisition, depreciation and disposal of long-lived assets.
    2. Demonstrate the ability to analyze and interpret current and long-term liabilities transactions and perform the computations to prepare a payroll and make the journal entries to record the payroll and the employer’s payroll taxes.
    3. Demonstrate the ability to analyze and interpret procedures applied to receivables including:  notes, accounts, interest and uncollectible.
    4. Demonstrate the ability to analyze and interpret transaction impacting the statement of shareholders equity including equity capitalization, types of dividend distributions, and treasury stock.
    5. Demonstrate the ability to analyze and interpret accrual income statements, and statements of cash flow.
    6. Demonstrate the ability to explain the conceptual differences between Financial Accounting and Managerial Accounting.

     

  
  • BUS 103 - Accounting for Non-Accounting Majors


    This is a survey course covering an extensive range of material including both financial and managerial accounting concepts and principles.  The course will include understanding and analyzing current and long term assets, liabilities, shareholders’ equity, revenues and expenses.  Additional topics will include basics of accounting for manufacturing firms, projecting profits losses, budgeting and financial statement analysis.  A user’s perspective utilizing and analyzing accounting information will be taken throughout the course, with no coverage of generating accounting data.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate an understanding of basic financial and managerial accounting concepts, principles and practices.
    2. Demonstrate an understanding of the current ethical and legal business climate in terms of how they impact accounting.
    3. Report and analyze inventory, receivables, liabilities and stockholder’s equity.
    4. Interpret income statements, balance sheets and statements of cash flow.
    5. Analyze an organization’s financial performance and compare it with previous years and other firms in the same industry.
    6. Understand accounting in a modern manufacturing environment.
    7. Perform calculations necessary for breakeven analysis, estimating profits under various assumptions, and estimating fixed and variable costs.
    8. Understand and analyze cost behavior and budgets.


  
  • BUS 108 - Accounting for a Service Business


    Introduction to basic accounting procedures.  Topics include journals and ledgers, fundamental financial statements, cash and credit transactions, internal control over cash, bank reconciliations and adjustments to cash.  Merchandise transactions, special journals, estimating and recording credit losses, payroll procedures, and journal entries.  Includes a major project using the computerized accounting program QuickBooks Pro.

    Credits: 4
    Hours
    4 Class Hours
    Note
    (May not be used as a prerequisite for BUS 101, see BUS 100)

    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to activate QuickBooks and use menus and icons to access software features and tools.
    2. Demonstrate the ability to Set up and prepare payroll for a small business using QuickBooks.
    3. Demonstrate the ability to record all bookkeeping transactions for a small business using QuickBooks.
    4. Demonstrate the ability to generate financial statements using QuickBooks.
    5. Demonstrate the knowledge commonly used in accounting and QuickBooks terminology.


  
  • BUS 109 - Workplace Readiness


    Emphasis will be on resume development, job search techniques, interview preparation, and workplace etiquette.  The method of instruction will include lecture, discussion, and role playing.

    Credits: 1
    Hours
    1 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Develop a professional resume.
    2. Utilize contemporary job search techniques.
    3. Explain the importance of pre-interview preparation including knowledge about the firm’s history, product information, and salary expectations.
    4. Prepare for job interviews by understanding the interview process from the employer’s perspective; including the importance of appropriate dress and interview demeanor.
    5. Discuss the need to become a responsible, knowledgeable employee with positive work attitudes.


  
  • BUS 110 - Introduction to Business


    General background of modern business practices through the study of organization and management, production, human resources, accounting and finance, marketing, and the information needed for control and management decisions in business and society.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Outline the philosophy, objectives, ethical, and social responsibilities of businesses.
    2. Describe the private enterprise system, and explain the factors that drive supply and demand.
    3. Identify the major global challenges that businesses of the 21st century will face.
    4. Summarize the basic forms of business ownership and explain the importance of entrepreneurship.
    5. Describe the difference between management and leadership and identify the skills necessary for managerial and leadership success.
    6. Explain the importance of human resources and the major responsibilities of the human resources manager.
    7. Explain the marketing concept and outline the basic steps in developing a marketing strategy.
    8. Explain the role of management information systems in business.
    9. Explain the roles of accounting and finance within organizations and their importance to the firm’s stakeholders.
    10. Explain the functions performed by a firm’s operations manager.


  
  • BUS 112 - Quantitative Business Methods


    Quantitative analysis of contemporary business problems.  The course includes percentages, ratios, markup/markdown, cash and trade discounts.  Simple and compound interest, consumer credit and insurance.  Present value, future value, and annuities. An introduction to statistics and graphical analysis.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate a basic understanding of different quantitative methods in solving business problems.
    2. Demonstrate mathematical relations and functions used in business settings.


  
  • BUS 113 - Introduction to Entrepreneurship


    Designed for students who are considering a new business venture.  Emphasis is placed on exploring and identifying what entrepreneurship is, understanding the challenges of entrepreneurship, recognizing and analyzing business opportunities, start-up issues, marketing, management, capital acquisition, forms of business organization, and other issues of relevance to the new entrepreneur.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of how to recognize, comprehend, and apply entrepreneurial thinking to create value for oneself and others in a new way.
    2. Demonstrate the ability to communicate new ideas individually and in teams.
    3. Demonstrate knowledge required to analyze, select and implement entrepreneurial ideas to take advantage of opportunities or solve real-world problems.


  
  • BUS 114 - Entrepreneurship Law


    Entrepreneurship Law is designed to introduce the student to the constantly changing legal environment surrounding the operation of a business entity.  The Securities Dealer, broker-dealer or a bank affiliate.  The Series 6/Series 63 course will effectively prepare them for the qualifying exams (Series 6-Federal, Series 63-NYS).  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 3
    Hours
    3 Class Hours, 1 Laboratory Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. List and recognize the sources of the legal regulatory environment.
    2. Detail the structure of the Court system as related to litigating a legal entrepreneurial issue.
    3. Understand and be able to articulate the legal distinctions of the various types of business formations.
    4. Prepare an enforceable contract.
    5. Understand and be able to identify and respond to pending and existing legislation which will affect the entrepreneurial environment.
    6. Detail the risks and responsibilities surrounding Tort Law.
    7. Detail the nature and depth of the business owner’s legal liability in the business workplace by preparing the requirements of an insurance policy.
    8. Understand the ever changing role of E-Commerce by locating and detailing various e-commerce sites.


  
  • BUS 115 - Business Statistics


    Concepts and mechanics of measures of central tendency, measures of dispersion, probability, sampling theory, estimation, hypothesis testing, regression and correlation and other statistical techniques as they relate to general problems in business and economics.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Calculate measures of central tendency and dispersion, as it applies to business applications.
    2. Calculate basic, normal and binomial probabilities and understand how to use them in business applications.
    3. Demonstrate ability to utilize sampling theory, applications, and procedures including performing the calculations necessary to estimate sample size for various sampling situations.
    4. Calculate interval estimates for large and small samples and proportions, and demonstrate how the estimates are used in applications in business and economics.
    5. Perform the calculations necessary to do one or two tailed hypothesis tests, and demonstrate the application of these to problems in business and economics.
    6. Perform regression and correlation calculations, and demonstrate the application of these to problems in business and economics.
    7. Utilize Excel or other software to perform various statistical calculations, including those for descriptive statistics, probabilities, and single/multiple regression and correlation.


  
  • BUS 116 - International Business Environments


    An overview of the social, cultural, political, and economic factors that influence the trade related interaction of nations and the operations of global business enterprises.  Trade theory, economic integration, global sourcing, export-import basics, cultural awareness, and other current topics relating to international business will be covered.

    Credits: 3
    Cross-listed
    POS 116
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify political theories used to study international business environments.
    2. Identify research methods used to study international business environments.
    3. Discuss political issues relevant to the study of international business environments.


  
  • BUS 118 - Business Law I


    Law as an evolutionary and democratic process.  Topics include torts and criminal law, court structure, ethical issues in business, administrative law, law-of-contracts, legal principles of agency, employment rights and an introduction to business organizations including partnerships.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of legal terminology and basic common, tort, constitutional, criminal, administrative, and contract law.
    2. Demonstrate knowledge of ethical issues in a business law context.
    3. Demonstrate the ability to identify factually simple contract issues using basic common law or UCC rules.
    4. Demonstrate the ability to explain the different legal forms for business organizations including partnerships.
    5. Demonstrate understanding to spot legal issues in business and consult an expert when necessary.


  
  • BUS 120 W - Business Law II


    The law governing the negotiation or transfer of commercial paper, law of sales, law of personal and real property, bailments, secured transactions, landlord-tenant relationships and an introduction to corporate law.  This course is included in the campus general education requirements as a writing emphasis course.

    Prerequisite- Corequisite
    Prerequisite:  ENG 110 College Writing I

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain principles of business law.
    2. Explain advanced topics of law that build on the knowledge gained in Business Law I (BUS 118) including corporation law.
    3. Discuss the sources of law in the U.S. system.
    4. Demonstrate a well-developed understanding of personal property law.
    5. Demonstrate a well-developed understanding of real property law.
    6. Demonstrate a well-developed understanding of landlord and tenant law.
    7. Identify and explain the important aspects of the law of bailments.
    8. Identify and explain the important aspects of the law of sale of goods.
    9. Utilize basic business law knowledge for personal and business transactions.
    10. Demonstrate a well-developed understanding of the law relative to commercial paper.
    11. Demonstrate a well-developed understanding of the law of secured transactions.
    12. Recognize situations where the services of an attorney should be utilized.
    13. Demonstrate critical thinking skills in working through issue spotting and legal analysis.


  
  • BUS 122 - Self-Management


    The main purpose of this course is to improve student learning and retention on a department-wide scale.  Self-Management seeks to increase student learning by assisting students in developing and mastering the self-management and workforce readiness skills necessary to achieve their academic and career goals.  In addition, the course will connect students with faculty mentors who will educate and advise students on the following academic matters:  academic planning and registration, college codes of conduct, college transfer, internships, employment, college and departmental policies and procedures, and college technology training including:  MyCollege, Banner, Starfish, and DegreeWorks.  Required course for all business students.

    Credits: 3
    Hours
    3 Class Hour
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Have Conceptual Behavioral Readiness Skills:  Students will demonstrate the ability to identify, diagnose, and evaluate trust and responsibility in themselves and others in five “soft skill” or behavioral areas:  communications, choice, commitment, coping, and caring.
    2. Have Applied Behavioral Readiness Skills:  Students will demonstrate trust and responsibility in the 5 “soft skill” areas (communicating, choosing, committing, coping, and caring) in academic-based and work-based scenarios or situations.
    3. Have Technology Skills:  Students will demonstrate competence in selecting, using, and applying SUNY Broome technology concepts, systems, and operations to academic-based and workforce-related tasks.


  
  • BUS 124 - Financial Fraud Investigation


    Nature, detection, investigation of fraud in organizations of all types and sizes.  Forensic accounting techniques and methods for investigation, inquiry and recognition.  Also includes examination of fraud related to consumers, bankruptcy, divorce, taxes and identity theft.  This course may use computer simulations and outside speakers.

    Credits: 3
    Cross-listed
    CRJ 124
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Define fraud and distinguish between civil and criminal fraud.
    2. Recognize and identify who commits fraud.
    3. Identify warning signs of fraud.
    4. Perform a basic fraud audit.
    5. Perform net worth calculations on fraud suspects.
    6. Prepare a fraud report.
    7. Analyze and solve fraud prevention, detection, and investigation scenarios.
    8. Recognize financial statement fraud exposures.
    9. Analyze and compute the effects of financial statement fraud on net income.
    10. Search for revenue-related, inventory, and cost of goods sold related fraud schemes.
    11. Identify the various ways in which employees, vendors, and customers steal company assets.
    12. Identify different bankruptcy, divorce, and tax fraud schemes.


  
  • BUS 128 - The Sustainable Business


    Sustainability is more than “being green.”  The sustainable business promotes business accountability and transparency to a wide range of stakeholders including shareholders, investors, employees and community.  This course will examine how large and small businesses can incorporate sustainability into their business strategy to gain the competitive advantage.  The economic, social and environmental responsibility dimensions of sustainability and their effects on profitability will be studied.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify and explain the drivers of business sustainability and corporate social responsibility.
    2. Develop an understanding of the relationship between business practice, profit, and the local and global environment.
    3. Analyze business designs and practices for sustainable best practices leading to profitability and environmentally responsible products and services.
    4. Apply an understanding of sustainability issues to business design, materials flows, and decision making processes.
    5. Demonstrate critical thinking skills necessary for the recognition and solution of business problems using current sustainability concepts and strategies.


  
  • BUS 129 - Consumer Behavior


    Emphasizes the development of how people make purchase decisions in the marketplace. Consumer decision making, learning, brand loyalty and market segmentation.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the concepts of consumer behavior analysis.
    2. Demonstrate the application of marketing concepts within the customer decision making process through discussions and projects.
    3. Discuss the impact of culture and subculture as a marketing variable.
    4. Demonstrate an understanding of consumer behavior research techniques.


  
  • BUS 131 - Personal Finance


    Guidelines for financial planning regarding long-term and short-term installments buying, i.e., homes, autos, etc., credit, insurances, taxes, savings, budgeting, and investments in real estate, stocks, bonds, IRA’s, mutual funds, money market accounts, etc.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Set short, intermediate and long-term financial goals as part of a personal financial plan.
    2. Understand the basics of cash management including personal financial statements, budgeting, savings alternatives, income taxes and use of credit for home and consumer purchase.
    3. Demonstrate an understanding of the main types of insurance and how to protect income and assets through the use of insurance.
    4. Demonstrate an understanding of stocks and bonds and how to invest to achieve personal financial goals.
    5. Plan for retirement and estate transfer.


  
  • BUS 135 - Investments


    In depth study of investing in the electronic age.  Selection, analysis, and valuation of stocks, Mutual Funds, REIT’s, Unit Investment Trusts, Fixed Income Securities, Government Securities, Options, futures, and retirement/pension choices.  Non-Financial Assets such as collectibles and precious metals as tools of investing.  Using the Internet to gather investment information.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate how different types of investment securities and how these relate to portfolio construction.
    2. Utilize various research sources (business periodicals, industry publications, investment software, company financial statements, etc.) to assist in the selection and analysis of investment securities relative to risk/return, etc.
    3. Construct and track a portfolio of securities.
    4. Explain the mechanism of buying and selling securities, and types and operation of securities markets and exchanges including NYSE, NASDAQ, etc.
    5. Identify main economic and global influences on investment categories to assist in comparing various vehicles.


  
  • BUS 141 - Marketing


    Introductory study of Marketing as an art and a science.  Analysis of the basic principles and practices necessary to complete the marketing cycle effectively.  Marketing of goods and services, from conception of the original product idea to delivery to the ultimate consumer.  Marketing mix, marketing concept, environmental and societal constraints.  Lecture, discussion, cases.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Discuss the environment of marketing and its role in business and society.
    2. Integrate global awareness and use of technology in customer relationships.
    3. Explain marketing mix strategic decisions regarding product, distribution (place), promotion, and price.
    4. Compare and contrast final consumer behavior with organizational consumer decisions.
    5. Demonstrate mastery of material, including product life cycle, new product planning process, information collection and analysis, marketing concept, relationship marketing, strategic planning, etc.
    6. Identify new developments that illustrate the dynamic nature of the field.


  
  • BUS 142 - Marketing for the Non-Profit Organizations


    Introductory study of marketing for organizations that operate in the pubic interest without a profit motive.  Analysis of the differences and similarities of profit oriented and non-profit marketing.  Emphasis of the exchange process, marketing concept, and environmental and societal constraints.  This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support.  Lecture, cases, and discussions.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Differentiate between profit and not-for-profit marketing concepts.
    2. Utilize the strategic marketing planning process of the marketing concept.
    3. Employ concepts of consumer behavior as it relates to non-profits.
    4. Demonstrate understanding of consumer behavior through classroom discussions and assignments.
    5. Define the concept of organizational positioning in order to maximize the organizations exposure to potential users.
    6. Utilize a marketing approach to fund raising and acquiring volunteers.
    7. Create a marketing plan and budget.
    8. Formulate marketing communication strategies.
    9. Define and practice methods of managing public media and public advocacy.


  
  • BUS 145 - Introduction to Supply Chain Management


    An entry level course that explains what supply chain management is and why it is critically important to an organization’s success.  Supply chain management includes all of the activities that corporations must coordinate to get the right products and services to their customers in the quantities that they require and when they need them to be delivered.  Topics that are covered are purchasing operations, purchasing policies and procedures, supply management integration, category management strategies, supplier evaluation and selection, supplier quality management, supplier development, worldwide sourcing, strategic cost management, supply chain analysis tools/techniques, strategic cost management, negotiations, contract management, purchasing laws and ethics.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge of the purchasing process (how it works) and of purchasing policies.
    2. Demonstrate knowledge of how supply chain management helps corporations gain a competitive advantage.
    3. Select, explain and justify appropriate supplier selection decisions and the subsequent development, management and the ongoing evaluation of a company’s suppliers.
    4. Demonstrate orally and in writing an understanding of tactical, operational and strategic supply chain responsibilities.
    5. Demonstrate knowledge of cost management concepts.
    6. Articulate the importance of documentation such as request for quotes, specifications, contracts and negotiation techniques.
    7. Demonstrate an understanding of purchasing law and some provisions of the Uniform Commercial Code, antitrust laws and legislation affecting global sourcing decisions.
    8. Articulate an understanding of the importance of acting in an ethical manner in purchasing and supply chain operations.
    9. Demonstrate an understanding that corporations are being held accountable today for their supply management actions as they impact sustainability and social responsibility initiatives across the globe.
    10. Better understand the business/career opportunities available in supply chain operations.


  
  • BUS 152 - Selling Fundamentals


    Principles of sales with practical application.  Steps leading to a successful sale - prospecting, planning and delivering, dramatizing, handling objections, closing, building good will.  Development and presentation of a complete procedure for a product or service.  Closed-circuit television used to critique sales presentations.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Understand the Salesperson’s responsibilities and qualifications.
    2. Be capable of analyzing the elements of consumer motivation.
    3. Demonstrate methods of prospecting and explain why prosperity is important.
    4. Plan and deliver effective sales presentations.
    5. Explain methods used to dramatize a sales presentation.
    6. Demonstrate effective methods of handling customer objections and closing the sale.


  
  • BUS 156 - Real Estate for Salesperson


    Designed to meet current New York State requirements for licensure as a real estate salesperson.  Land use regulation, law of contracts, real estate instruments, real estate mathematics, brokerage and the law of agency, valuation and listing procedures, license law and ethics, human rights and fair housing, appraisal techniques, real property taxation and assessment.

    Credits: 5
    Hours
    5 class hours
    Course Profile
    Course Outcomes:

    After successful completion of this course the student will be able to:

    1. Develop and administer an ability to transfer the ownership of a real estate interest.
    2. Prepare a real estate deed.
    3. Prepare a mortgage, and note.
    4. Evidence an understanding of various restrictions on title by preparing language and inserting the language on an appropriate deed of title.
    5. Prepare and analyze a real estate contract.
    6. Prepare the real estate closing statement and administer the closing statement at the real estate closing.  These functions require an ability to be a critical thinker and effective communicator.
    7. Have mathematical efficiency in calculating the closing mathematics as required by banking and federal/state requirements which govern the closing function.


  
  • BUS 164 - Real Estate for Brokers


    Designed to meet New York state requirements for licensure as a real estate broker.  Land use regulation, operation of a real estate broker’s office, general business law construction, subdivision and development, leases and agreements, liens and easements, taxes and assessments, investment property, property management, condominiums and cooperatives, appraisal, advertising, rent regulations.

    Prerequisite- Corequisite
    Prerequisite:  BUS 156 Real Estate for Salesperson

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for the Course:

    Upon successful completion of this course the student will be able to:

    1. Have a working knowledge of the laws, regulations, and practices of real estate brokerage as carried on in the State of New York.
    2. Have a competency in the princi­ples of a real estate brokerage office operations, general business law, subdivision and development, leases, liens and easements, investment property, property management and appraisal and advertising. 


  
  • BUS 170 - Insurance for Agents and Brokers


    Comprehensive survey of insurance.  Fire, marine, automobile, owner liability, burglary, boiler, machinery, accident and health, fidelity and surety insurance, insurance law and duties of the agent.  Designed to meet prelicensing requirements for the N.Y.S. Property and casualty insurance license.  Course offered based on student demand and may not be offered every semester.

    Credits: 3
    Hours
    1 Class Hours; 6 Laboratory Hours
    Textbook Information
    Learning Outcomes of the Course:

    After successful completion of this course the student will be able to demonstrate an understanding of the following topics/categories by achieving a passing score of 70% on the NYS comprehensive exam:

    1. Insurance Regulation:  Licensing, state regulation, federal regulation.
    2. General Insurance:  Concepts, insurers, agents and general rules of agency, contracts.
    3. Property and Casualty Insurance Basics:  Principles and concepts, policy structure, common policy provisions, Terrorism Risk Insurance Act of 2002 and the Extension Act of 2007.
    4. Dwelling Policy:  Purpose and eligibility, coverage forms-perils insured against, property coverages, general excursions, conditions, selected endorsements, personal liability supplements.
    5. Homeowner’s Policy:  Purpose and eligibility, coverage forms, definitions, property coverages, liability coverages, perils insured against, exclusions, conditions, selected endorsements.
    6. Auto Insurance:  Laws, personal automobile policy, commercial auto.
    7. Commercial Package Policy:  Components of a commercial policy, commercial general liability, commercial property, commercial crime, commercial inland marine, equipment breakdown protection coverage form, farm coverage.
    8. Business Owners Policy:  Purpose and eligibility, business owner’s property coverage forms, business liability coverage form, business common policy conditions form, selected endorsements.
    9. Workers Compensation Insurance:  Workers compensation laws, workers compensation and employer’s liability insurance policy, volunteer firefighters/ambulance endorsement, other sources of coverage, New York State disability benefits law.
    10. Other Coverages:  Umbrella excess liability policies, specialty liability insurance, excess lines, surety bonds, aviation insurance, ocean marine insurance, national flood insurance, other policies, New York property insurance underwriting association (fair plan).
    11. Accident and Health Insurance:  Individual health insurance policy general provisions, disability income and related insurance, individual disability income insurance, medical plans, New York mandated benefits and offers, long term care insurance, group health and blanket insurance Medicare supplements.


  
  • BUS 172 - NYS Life/Health Insurance Licensing


    Prepares students to complete New York State licensing exams in life, accident, and health insurance.  Life Insurance Principles, Uses, Insurance Contracts, Group Insurance, Annuities, Social Security Programming, Laws on Insurance, Accident & Health Necessity, Accident & Health Insurance Terminology, Accident & Health Risk Selection, Types of Accident & Health Policies, Statutory Plans, Types of Accident & Health Carriers, Types of Accident & Health Coverage, Statutory Policy Provision, Agency Duties & Responsibilities.

    Credits: 2
    Hours
    2 Class Hours
    Course Profile
    Learning Outcomes for the Course:

    Upon successful completion of this course the student will be able to:

    1. Successfully complete New York State licensing exams in life, accident, and health insurance.


  
  • BUS 181 - The Internet with Business Applications


    In depth examination of the internet and how it is used by modern business.  Use of tools such as browsers, e-mail, FTP, and website construction software.  Strategic issues in the design of an effective business website, including the construction of an actual site.  Discussion of contemporary issues and trends.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of this Course:

    Upon successful completion of this course the student will be able to:

    1. Understand the current direction that business is taking in regard to the internet.
    2. Use a variety of internet resources effectively.
    3. Create a website.
    4. Understand how specific industries are being impacted by the internet.
    5. Utilize the internet for a variety business opportunities.


  
  • BUS 183 - Securities Training Series (Series 6 and 63)


    This course is designed for individuals who will be selling only investment company products (e.g. Mutual funds, money market funds) and variable contracts for an NASD (National Association of Securities Dealer) broker-dealer or a bank affiliate.  The Series 6/Series 63 course will effectively prepare them for the qualifying exams (Series 6-Federal, Series 63-NYS).  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Think critically and demonstrate an understanding of and discuss the interrelationships between the primary offerings of the following securities:  closed-end companies, mutual funds, unit investment trusts and variable products (annuities and insurance premiums).
    2. Be aware of and be able to explain the relevant state law, rules and regulations for broker-dealer registered representatives that focus on the Uniform Securities Act and the Statement of Policy and Model Rules adopted by the North American Securities Administrators Association (NASSA).
    3. Explain the differences among various employer/employee and individual retirement account options relevant to contribution and distribution options, tax consequences, costs/fees, and other characteristics that would be required of a Registered Representative/Securities Agent.
    4. Demonstrate knowledge of ethical practices and fiduciary obligations pertinent to the securities industry.
    5. Possess a means to successfully complete the Federal Securities Series 6 licensing exam administered by the Financial Industry Regulatory Authority (FINRA), (formerly the National Association of Securities Dealers or NASD).
    6. Possess a means to successfully complete the Federal Securities Series 63 licensing exam (also called the “Uniform Securities Agent State Law Examination”.)

     

     

  
  • BUS 184 - Financial and Risk Management Practicum


    Designed for students without previous exposure to the financial industry chosen.  Student will observe and study operations, policies and procedures performed by employees in various settings (private, public agencies, commercial corporations, etc.)  Emphasis placed on client, professional support and competition interaction (both front and back office).  Students may be placed with companies specializing in Financial Planning/Investing and/or Personal and Business Life and Accident and Health Insurance and/or Pension and Benefits Administration.  Final report integrating the practical and theoretical aspects of their experiences.

    Prerequisite- Corequisite
    Prerequisite:  15 credits, 9 of them in Business or permission of Instructor

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Have the opportunity to apply theory learned in the classroom within the Banking/Real Estate/Mortgage setting. 
    2. Focus on areas based on their background, experience and education and coordinate these objectives with site location representatives and their supervisor.
    3. Demonstrate a working knowledge of the internship objectives.


  
  • BUS 188 - Income Tax I


    An introduction to individual federal income tax concepts and applications including tax policy considerations and the historical development of tax law.  Develops the concepts of gross income, capital gains and losses, itemized deductions, employee expenses, deferred compensation, depreciation, property transactions, tax credits and tax planning.  Emphasis on tax theory and practical application of theory by preparing returns manually and with tax preparation software.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Prepare personal income tax forms for the average wage-earning taxpayer using correct interpretation of tax law and proper taxpayer information.
    2. Demonstrate knowledge of various sources of information regarding income taxes and use this information in the proper preparation of tax returns.
    3. Use current laws and regulations concerning income taxes and demonstrate this knowledge in the proper preparation of tax returns.
    4. Prepare returns and schedules by hand and through the use of tax preparation software.


  
  • BUS 190 - Marketing and the World Wide Web


    An introduction to basic marketing principles and practices.  Emphasis on global aspects of marketing, consumer understanding, identification of target markets, and basic elements of advertising on the Internet.  An examination of how businesses design websites with specific emphasis on customer service and evaluation of customer responses.

    Prerequisite- Corequisite
    Prerequisite:  Prior knowledge of e-mail, Internet, and HTML recommended

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the basic concepts of marketing of goods and services on the Internet.
    2. Explain global aspects of marketing on the Internet.
    3. Discuss the importance of consumer research in successful marketing efforts.  Use the Internet as a market research tool.
    4. Demonstrate the overall role the Internet may play in a firm’s marketing strategy.
    5. Become familiar with basic advertising using the Internet.
    6. Analyze marketing aspects of a web page.
    7. Discuss current, practical and upcoming uses of the Web as a marketing tool.
    8. Discuss the importance of customer service and evaluation of customer responses.


  
  • BUS 200 - Intermediate Accounting I


    An intensive study of accounting theory and procedures.  Emphasis on the balance sheet accounts and their inter-relationship with income statement accounts, the accounting process, and correction of errors.  Advanced treatment of cash, receivables, and inventories.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge required to assess, in a comprehensive manner, the conceptual foundations and rationale that underlie accounting practices and applications.
    2. Demonstrate knowledge required to critique the effects of transactions and events on an entity’s financial condition.


  
  • BUS 201 - Intermediate Accounting II


    A more advanced treatment of accounting for property, plant, equipment, intangible assets, current and long-term liabilities.  Corporation accounting, funds flow reporting, financial statement analysis.

    Prerequisite- Corequisite
    Prerequisite:  BUS 200 Intermediate Accounting I

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to apply professional knowledge of the role of accountants in providing and ensuring the integrity of financial and other information relating to the equity and/or debt capitalization of a company.


  
  • BUS 202 - Securities Training Series 7


    This course will effectively prepare individuals to pass the General Securities nyse/nasd Registered Representative Examination.  The Series 7 license permits individuals to engage in sales and trading activities related to a variety of products including stocks, bonds, mutual funds, municipal securities, options, and direct participation programs.  Requires broker/dealer sponsorship to sit for federal/state exams.

    Credits: 3
    Hours
    3 Class Hours, 1 Laboratory Hour
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Have a working knowledge of investment products and options, margin account regulation and management.
    2. Have successful completion of General Securities (Series 7) exam.


  
  • BUS 205 - Cost Accounting


    Nature and purpose of Cost Accounting and Cost Management.  Examine job-order, process, operation, and activity-based costing environments and accounting systems.  Accounting for the allocation of manufacturing overhead, common costs, and joint costs.  Comparison of absorption, variable, and throughput costing methods. Constructing budgets, emphasizing the flexible budgeting system, and the “analysis of variances” methods.

    Prerequisite- Corequisite
    Prerequisite:  BUS 210 Managerial Accounting or BUS 101 Accounting II

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate knowledge required to identify, describe, and explain the way managers use cost accounting information to create value, to make decisions, and to evaluate performance in organizations.
    2. Demonstrate knowledge required to identify current trends in cost accounting and how they affect organizational decisions.
    3. Demonstrate knowledge required to define basic cost behaviors and explain how material, labor, and overhead costs are applied to a product at each stage of the production process.
    4. Demonstrate knowledge required to explain the concept of activity-based cost management and demonstrate its use for operational decisions.


  
  • BUS 209 - Operations Management


    This course aims to familiarize students with basic principles required to organize and manage service and manufacturing organizations in today’s global economy.  The concepts for designing, planning and improving manufacturing and service organizations will be examined.  Recent trends in sustainability and the effect they have on operations management will be studied.  Topics include: productivity measures, process design, facility location and layout, project management, supply-chain management, Just-In-Time systems, inventory management, queueing models, lean manufacturing, total quality control, scheduling, and work force management.

    Prerequisite- Corequisite
    Prerequisite:  BUS 115 Business Statistics or equivalent

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate an understanding of the role that operations management plays in a changing global economy.
    2. Calculate measures of productivity.
    3. Construct Gantt charts and Critical Path Networks.
    4. Use TQM tools for the generation of ideas, the organization of data, and the identification of problems.
    5. Identify the four process strategies and describe how they relate to volume and variety of goods and services.
    6. Develop and evaluate critical success factors affecting location selection.
    7. Identify sustainability issues faced by operation managers.
    8. Demonstrate critical thinking skills necessary for the recognition and solution of business problems using current operations management concepts and strategies.


  
  • BUS 210 - Managerial Accounting


    This course introduces current managerial accounting concepts, theories and practices applicable to manufacturing, retail and service industries.  Job order, process cost and activity-based cost systems are introduced.  Topics include budgeting, fixed and variable costs, breakeven analysis, profit analysis, relevant costs, capital investments, budgetary control, cost allocation.  Ethical issues are discussed throughout the course.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Demonstrate the ability to identify elements of cost for a business.
    2. Demonstrate knowledge required to analyze how costs are allocated and assessed for various users.
    3. Demonstrate the knowledge required to compare and contrast the cost accounting system for a manufacturer, merchandiser and service firm.
    4. Demonstrate the ability to be able to distinguish the differences and similarities between financial reporting and managerial accounting.
    5. Demonstrate the ability to utilize managerial accounting quantitative methods for evaluating the financial viability of a business decision.


  
  • BUS 213 - Business Plan Development


    Students will learn how to research, develop and write a detailed business plan.  Emphasis is placed on understanding the major sections of a business plan:  Management and Organization Plan, Product/Service Plan, Marketing Plan, and Financial Plan.  In addition the identification and evaluation of resources available for small business funding will be explored.  Students will be required to develop and present a business plan.

    Prerequisite- Corequisite
    Prerequisite:  BUS 113 Introduction to Entrepreneurship

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Develop and conduct a feasibility study analysis for a business plan.
    2. Write a business plan and deliver an effective presentation to potential investors.


  
  • BUS 214 - Customer Service


    A comprehensive survey of all aspects of customer service.  Analysis of basic principles and practices leading to in-depth consideration of customer service specifics.  Topics covered will include measuring customer satisfaction, managing customer service, telephone skills, handling difficult customers, and multicultural customer service.  Other areas of customer service will be examined as current circumstances and areas of interest dictate.  This course is the capstone course for the customer service certificate program, but is of value to anyone interested in building customer satisfaction and loyalty.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the role of customer service within an organization.
    2. Analyze the customer position as the center of all business activities.
    3. Discuss the value of effective customer service to the long term success of an organization.
    4. Develop skills and abilities necessary to effectively deal with an increasingly diverse customer base.
    5. Develop a personal philosophy relative to the importance and methodology of customer service.
    6. Develop a program to initiate an organization-wide commitment to servicing and maintaining the current customer base.


  
  • BUS 215 - Managing Diversity in Organizations


    An entry level course which explores the impact that a culturally diverse work force has on businesses, industry and the global/international environment.  The course illustrates the manager’s role/responsibility in managing a culturally diverse work force and develops student awareness and an understanding of the role of culture, values, and social behavior in managing diverse groups in organizations.  This course explains why diversity is vitally important for organizations and how it helps in recruiting, retaining and effectively utilizing a diverse workforce.  Legislation, litigation and research topics will be covered providing a solid factual support basis for embracing diversity.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify the laws related to social injustice and inequality in the workplace.
    2. Identify the role of how culture, values, social behavior and politics impacts the management of diverse groups of employees through an analysis of real-life social phenomena.
    3. Identify how stereotypes and myths can create barriers and roadblocks to managing diversity effectively through an analysis of real-life social phenomena.
    4. Explain diversity and inclusion concepts and the organizational benefits that follow from promoting them in organizations.


  
  • BUS 216 - Special Topics in International Business


    This course is designed to study current international, regional, country-specific, industry, and firm-based issues related to concepts in international business practice and environment.  Working individually and/ or in a group the student will engage in critical analysis of a broad range of selected readings and case studies.  Application of concepts in global economic and business theory presented by the student through writing and discussion.

    Prerequisite- Corequisite
    Prerequisite:  BUIB major, BUS 116 or POS 116 International Business Environments or permission of instructor

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes for this Course:

    Upon successful completion of this course the student will be able to:

    1. Develop a comparative perspective of business practices in the three major trading regions of the globe.
    2. Develop a comparative perspective of the varied environmental factors affecting business and trade relations in different countries of the globe.
    3. Understand the mechanics of trade, both export and import, including transport issues, customs documentation, distribution methods, and etc.
    4. Know the current issues related to the world trade organization and other international agencies.
    5. Explore and provide analysis of current issues involving the European Union, North American Free Trade Agreement, and other regional integration agreements.
    6. Read articles and understand current issues related to business activity of U.S. businesses.
    7. Demonstrate a working knowledge of the various sources of information and research tools relating to the practice of international business.
    8. Be able to identify factors that create international business opportunities.
    9. Be able to assess financing sources for global business operations.
    10. Demonstrate an understanding of how to manage international finance and business risk.
    11. Understand and be able to differentiate the varied strategies for entering the global marketplace.
    12. Complete and present an international business plan for a firm entering a new foreign market.
    13. Use international business simulations to provide quasi-practical exposure to international operations of a firm.
    14. Demonstrate a better understanding of the case study method as applied to international business management issues.


  
  • BUS 224 - Business Finance


    Financial principles and procedures of capital management.  Analysis of the relationship of finance to micro and macroeconomic factors such as inflation, business cycles, competition, and regulation.  Emphasis on corporate goals and objectives as a determining factor in the choice of financial management policy.  Financial ratios, cash budgeting, forecasting, leverage, working capital policy, capital markets, stocks and bonds, valuation, and other basic areas of finance.

    Prerequisite- Corequisite
    Prerequisite:  BUS 101 Financial Accounting II

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Identify the functions of finance in management’s goals and objectives.
    2. Demonstrate an expanded familiarity with the terminology/vocabulary of the business and financial community.
    3. Identify the role of financial management to the current economic environment, theory, and policy.
    4. Compute ratios and use ratio analysis to make financial decisions.
    5. Prepare pro forma statements.
    6. Prepare a cash budget.
    7. Calculate operating and financial leverage.
    8. Apply the principles of working capital management to current assets and short-term financing.
    9. Demonstrate an understanding of time value of money by the completion of problems involving annuities, present value, future value, sinking funds and amortization tables.
    10. Calculate the cost of capital.
    11. Incorporate risk analysis in capital budgeting decisions.
    12. Evaluate long-term financing options.


  
  • BUS 229 - Advertising


    Development, economics, functions of advertising. Cost application, media, testing and research methods.  Development of advertisements, copy and layout, methods and problems of reproduction.  Planning the advertising campaigns with step-by-step developments.  Lectures, discussions, demonstrations.  Students are required to use the computer to generate graphics.  BUS 141 Marketing is recommended as preparation for this course.

    Credits: 4
    Hours
    4 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Discuss the purpose of advertising in an economy.
    2. Explain the advantages and disadvantages of the major advertising media.
    3. Explain how an advertiser should go about selecting media to enhance the overall marketing efforts of a business.
    4. Prepare an advertising campaign that demonstrates basic ability to create ads for various media.


  
  • BUS 238 - Marketing Research


    Methods of collecting and interpreting marketing information which affects marketing management. Specific applications to problem identification in market development, gauging market potential and implementation of research designs in the marketplace.

    Credits: 3
    Hours
    3 Class Hours
    Course Profile
    Learning Outcomes of the Course:

    Upon successful completion of this course the student will be able to:

    1. Explain the role of marketing research within a firm.
    2. Apply the elements of research design.
    3. Formulate data collection.
    4. Apply sampling methods in marketing.
    5. Analyze collected data.
    6. Demonstrate an understanding of specific research applications.


 

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