Mar 03, 2024
COM 240 - Mass Media Research
This course is designed to provide students with a foundation in media research. The course will introduce students to a variety of mass media research methods, such as library and internet research, and content analysis. It is the objective of this course to engage students within the research process by immersing them in the function and creation of various forms of media, with an emphasis on Documentary Films.
Prerequisite: COM 100 Introduction to Mass Media
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
- Explain the role of research in the field of mass media and its effects on media production and dissemination.
- Understand the difference between primary and secondary sources, and be able to evaluate the appropriateness and reliability of an information source based upon a pre-established set of criteria.
- Know the difference between qualitative and quantitative research data, and how to appropriately report findings on each in an academic or professional setting.
- Possess the ability to perform research as both an individual and as a member of a group.
- Produce a significant written project containing original research based upon the qualitative and quantitative research methods described in class.