BUS 141 - Marketing

Introductory study of Marketing as an art and a science. Analysis of the basic principles and practices necessary to complete the marketing cycle effectively. Marketing of goods and services, from conception of the original product idea to delivery to the ultimate consumer. Marketing mix, marketing concept, environmental and societal constraints. Lecture, discussion, cases.

Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

Discuss the environment of marketing and its role in business and society.
Integrate global awareness and use of technology in customer relationships.
Explain marketing mix strategic decisions regarding product, distribution (place), promotion, and price.
Compare and contrast final consumer behavior with organizational consumer decisions.
Demonstrate mastery of material, including product life cycle, new product planning process, information collection and analysis, marketing concept, relationship marketing, strategic planning, etc.
Identify new developments that illustrate the dynamic nature of the field.

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