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BUS 141 - MarketingIntroductory study of Marketing as an art and a science. Analysis of the basic principles and practices necessary to complete the marketing cycle effectively. Marketing of goods and services, from conception of the original product idea to delivery to the ultimate consumer. Marketing mix, marketing concept, environmental and societal constraints. Lecture, discussion, cases. Credits: 3 Hours 3 Class Hours Course Profile Learning Outcomes of the Course: Upon successful completion of this course the student will be able to:
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