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BIT 180 - Digital Media Tools and TacticsThis course will center on advanced digital media marketing, targeting, and content creation to enhance students' social media skills. A variety of apps will be used to develop digital content components based on targeted market demographics, prepare students for delivery, and set up tracking, reporting, and analytics of engagement. Content creation and implementation will include streaming media, live content, virtual reality, and interactive content. Students will learn how AI is used for prediction, alerts, and real time content adjustment. This course will also explore the use of Internet of Things (IoT) in social media campaigns. Credits: 3 Hours 3 Class Hours Course Profile Learning Outcomes of the Course: Upon successful completion of this course the student will be able to:
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