Dec 03, 2020  
2017-2018 Official General Catalog 
2017-2018 Official General Catalog [Archived Catalog]

Marketing/Management/Sales: A.A.S.

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Associate in Applied Science

CIP CODE: 5004.00

The Marketing/Management/Sales Associate in Applied Science is designed as a general business program leading to immediate employment opportunities, although many students will transfer to 4-year institutions. By carefully selecting the business course electives, a student can generate a concentration in a particular field such as Sales, Retailing, Management, Marketing, or Entrepreneurship (Small Business Management). To identify these courses, students should dis- cuss their interests with their academic advisors. Three such recommended sequences are shown on the following pages.

This program may be taken on a full-time or part-time basis, including on weekends (see College On The Weekend).

Learning Outcomes:

  1. Demonstrate an appropriate mastery of marketing concepts from courses in advertising and/or selling and/or marketing and/or other marketing related courses.
  2. Demonstrate a mastery of general business education at the Associate level i.e. Statistics, Law, Quantitative Business Methods, Management Accounting and Economics.
  3. Demonstrate an ability to communicate effectively.
  4. Be able to recognize and demonstrate the need for, and an ability to engage in alternative learning.

Program supervised by:
Rick Behr, Chairperson
Office: Business Building, Room 108
Telephone: 607 778-5133


Additional Requirements

  •  3, 1-Credit Approved BIT Electives.

Total Credits 63-64

Entrepreneurship Sequence



Fall Semester 12 Credits

  • Advisor Approved General Education Course4 Credits: 3
  • Math or Natural Science Elective  Credits: 3

Spring Semester 16-17 Credits

  • 4Advisor Approved General Education Course Credits: 3
  • ENG or LIT 4Advisor Approved English/Literature Course Credits: 3

Select one of the following:

  • BUS Business Elective Credits: 3-4

Total Credits: 62-63

Marketing Sequence



Fall Semester 19-20 Credits

  • 4Advisor Approved Computer Elective (see list) Credits: 3
  • BUS Business Elective Credits: 3
  • Advisor Approved English Course Credits: 3
  • Approved General Education Natural Lab Science Credits: 3-4

Total Credits: 63-64

Business Related Courses



1Students who are planning to transfer are advised to take a four credit lab science elective.
2Take these courses in the semester (spring or fall) indicated. They are not offered in all semesters.
3Students who are planning to transfer are advised to take a four credit lab science elective.
4See Advisor: Non general education electives may be acceptable for students not transferring or transferring to non-SUNY colleges.
5See Advisor when selecting

This program can be taken on a part-time or weekend basis. See College On The Weekend program.

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