HCM 195 - Managed Health Delivery Systems
Managed Health Delivery Systems is designed to engage students in a learning process about the intricacies of managed care. It will provide a core of basic information about managed care in the United States - history, promises and shortcomings. In addition, this course will focus on managerial parameters of managed care. Strategies for marketing services, physician recruitment and price quality competition will be presented in the context of the new market place realities. Finally, consumer health behavior and utilization dynamics will be discussed and evaluated from the standpoint of their practical rather than theoretical significance.
Prerequisite: HCM 193 Introduction to U.S. Healthcare Systems or permission of instructor
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Comprehend the public policy imperatives for health service reform.
2. Understand the role of managed care in health service restructuring.
3. Distinguish between traditional indemnity fee-for-service practice and managed care.
4. Develop familiarity with the principles and techniques for marketing managed delivery systems in a highly competitive environment.
5. Acquire greater awareness of the practical problems encountered in today's health care market place.
6. Identify ethical issues surrounding managed care implementation.
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