ART 227 - Editorial Design
Students investigate the segment of the graphic arts industry that is responsible for the creation of news-papers, tabloids, and periodicals such as magazines and monthly trade journals. The art of page layout is explored as a powerful tool that editorial designers can use to influence how we interpret world and local events. This course will emphasize the idea that "people learn best by doing". Students will publish a periodical. The classroom setting will be transformed into a small-scale publishing business where students experience a variety of publishing roles such as: Art Direction, Advertising Design, Page Layout, Marketing, Advertising and Sales, and Editing. Students will experience and understand the critical connection between Graphic Arts and Business. The publication will contain advertisements created for local businesses and text gathered from faculty members, students, and our community. Students will have the opportunity to develop professional relationships with local business clients.
Prerequisites: ART 125 Introduction to Computer Graphics, ART 226 Advanced Computer Imagery
2 Class Hours, 2 Laboratory Hours; Required course for students choosing the Graphic Arts emphasis, Elective for other students
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Understand how magazines are written, edited, designed and published.
2. Create a simple saddle-stitched publication with several signatures.
3. Use design systems (grids) for typographic layout.
4. Create relationships using type and image, and type as image.
5. Connect typographic form to meaning.
6. Create a professional portfolio of work relevant to the field.
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