SPM 279 - Management/Promotion of Sports Events and Facilities
This course provides students with the theoretical foundations and practical applications for understanding the sporting event industry. The course will focus on sporting events within a sport facility setting and will include budgeting, marketing, sponsorship, volunteer management, community relations, and all aspects of facility operations. Students will participate in the development and operational administration of a game or special sport event.
Prerequisite: SPM 110 Foundations of Sports Management
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Define sports event management and demonstrate understanding of the nature and scope of the sporting event management industry, management competencies required, and industry opportunities by identifying regularly held local and regional sporting events and exploring the steps and actions involved in conducting those events.
2. Demonstrate knowledge of the functions and roles of management in sport facility organizations by researching and reporting on the structure of a specific sport facility organization.
3. Demonstrate knowledge of the business of developing and operating a sport facility business through case study analysis.
4. Demonstrate knowledge of selected sport event management functions including personnel, contracts, risk management, premises liability, crowd management, emergency plans, and ticketing and box office management by identifying actions to be taken by functional managers in various scenarios.
5. Demonstrate critical thinking skills in the recognition and solution of problems and challenges facing various segments of the sport event management industry through planning and conducting a sporting event.
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