May 21, 2019  
2015-2016 Official General Catalog 
    
2015-2016 Official General Catalog [Archived Catalog]

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DMR 220 - Direct Marketing


This course is a specialty within the field of theoretical marketing, and focuses on those components unique to Direct Marketing:  Channels of Distribution and Promotion, and the Development of Databases, as a means of product and service delivery to specifically identified customers.  The course concentrates on the interactive system of direct marketing that uses one or more advertising media to effect a measurable response at a specified location.  It incorporates those aspects of Direct Marketing related to successfully identifying both Final and Organizational Consumer needs, as well as the direct mode of delivery and promotion to accomplish established goals.

Prerequisite- Corequisite
Prerequisite:  BUS 141 Marketing or permission of the instructor

Credits: 3
Hours
3 Class Hours



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