Jun 16, 2019  
2015-2016 Official General Catalog 
2015-2016 Official General Catalog [Archived Catalog]

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DMR 210 - Data Base Information Management for Marketing

This course emphasizes three levels of Electronic Data Base Management:  Targeting and profiling techniques; segmentation strategies; and data and list sources/issues.  Various aspects of data merge-match problems and solutions are examined, as well as development of yardsticks for measurement and testing resulting materials.

Prerequisite- Corequisite
Prerequisite:  BUS 238 Marketing Research

Credits: 3
3 Class Hours

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