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Apr 18, 2024
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2015-2016 Official General Catalog [Archived Catalog]
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DMR 210 - Data Base Information Management for Marketing
This course emphasizes three levels of Electronic Data Base Management: Targeting and profiling techniques; segmentation strategies; and data and list sources/issues. Various aspects of data merge-match problems and solutions are examined, as well as development of yardsticks for measurement and testing resulting materials.
Prerequisite- Corequisite
Prerequisite: BUS 238 Marketing Research
Credits: 3
Hours
3 Class Hours
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