BIT 196 - Understanding Electronic Commerce
An introduction to electronic commerce designed to create an understanding of the ways information technology and the Internet have transformed fundamental business precepts. Technical infra-structure, virtual communities, and security, legal, and regulatory issues will be addressed. Business-to-business and business-to-consumer strategies will be explored.
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Cover the topics related to selling and marketing on the web. Students will demonstrate proficiency with topics including revenue models, establishing an online presence, how to reach customers through the web, market segmentation, branding etc.
2. Cover topics related to efficiency and cost of ecommerce. Students will demonstrate the ability to understand and work with supply chain management, EDI, and business support processes.
3. Demonstrate how social networking and mobile commerce have changed how ecommerce adds to business activities.
4. Cover the environment of electronic commerce. Students will demonstrate ability in topic ranges that include ethics, legality, and intellectual property.
5. Students will demonstrate knowledge of and work hands on with technologies related to electronic commerce.
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