EVE 225 - Meetings, Corporate Events, Conventions, Trade Shows & Expos
This course provides an understanding of the growing role of the Meetings, Expositions, Events and Conventions (MEEC) industry, as well as trade shows for both the United States and internationally. It provides practical information for designing and managing projects from a trade show exhibit to planning and coordinating an entire exposition, meeting, convention or corporate event. Virtually every organization, from government agencies to every part of the private sector; mom and pop entrepreneurs to corporate trade associations, all regularly hold large and small meetings of every description. This coure provides the basic tools to successfully plan and manage everything found in the course title. Course information covers the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations. The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and government alike.
Prerequisite: EVE 101 Fundamentals of Event Management; self evident and designed sequence
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Use research to target the exhibit or exposition to primary and secondary markets.
2. Identify resources, including designers and general service contractors.
3. Negotiate successful vendor contracts.
4. Develop a thorough and comprehensive marketing strategy and measure results.
5. Incorporate promotional activities that enhance marketing efforts.
6. Prepare sales and exhibitor communications.
7. Use commercial sponsorhip to decrease operating expenses.
8. Conduct thorough pre-event planning.
9. Identify an appropriate site and perform comprehensive site inspections.
10. Develop, analyze and project a budget.
11. Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing.
12. Comply with legal requirement, including those specified by the Americans with Disabilities Act (ADA) and other key laws special attention to legal issues in the MEEC Industry.
13. Recruit and train volunteers and staff for maximum performance.
14. Evaluate the effectiveness of an event.
15. Understand and identify Destination Marketing Organizations (DMOs).
16. Understand and employ cutting edge technology in order to conduct professional meetings, exhibits and conventions.
17. Ability to work with service contractors.
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