CAS 210 - Casino Operations Management
Course topics include: Current high-roller marketing tactics and their effect on profitability, the effect of popular money management systems on casino profits, the initial development process of an Indian casino, studies designed to identify the patronage motives of gamblers, including those of riverboat customers; slot club design: player rating issues, point accumulation schemes, principles of casino floor design: managing table game and slot location; studies designed to measure the profit contribution of popular slot promotions.
Prerequisite: CAS 101 Introduction to the Gaming Industry; CAS 200 Casino/Racino Gaming
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of the course the student will be able to:
1. Discuss the history of modern gaming.
2. Understand and articulate gaming control in a variety of regions.
3. Understand and calculate gaming taxes and internal control systems.
4. Understand and employ principles of casino management including casino organizational structure and casino hotel structure and staffing.
5. Understand and enact currency reporting requirements.
6. Design and manage casino cage, credit, and collections procedures.
7. Understand and implement slot management.
8. Implement and design table game operations including revenue per square foot and betting limits.
9. Understand and perform basic casino accounting including: Table Drop and Count, Slot Drop and Count, Key Control, Internal Audit, Casino Audit, Statistical Reports.
10. Understand the mathematics of casino games.
11. Understand and employ the elements of an effective player rating system.
12. Understand table game hold as a management tool.
13. Understand and utilize specific casino marketing techniques addressing such concerns as consumer choice factors, player action criteria, the premium player segment and discounting.
14. Understand sports book operations.
15. Special emphasis on race operations: student to be versed in betting at the track, types of races, types of bets, racing terms, regulatory requirements, race book operations.
16. Understand, calculate and utilize casino statistics.
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