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Apr 27, 2024
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Website Catalog (In Development)
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COM 160 - Social Media for Communications
This course examines strategic use of digital and social media platforms and tools for professional communication purposes. Introduces students to the use and management of social media technologies, awareness of challenges, and tools and techniques for analysis of social media in contemporary society as well as the ethical applications of social media techniques.
Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
- Analyze the strategic use of social media channels for organizations and communications professionals.
- Evaluate the social media presence of a single brand.
- Discuss the cultural impact of social media, including concepts of privacy, viral media, memes, anonymous and semi-anonymous communications, citizen journalism, global uprisings’ political and ethical implications, and issues of diversity.
- Analyze social issues that have been impacted by the rise of social media.
- Analyze and critique the various forms of social media.
- Learn how to properly produce a product using multiple forms of social media.
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