BUS 229 - Advertising
Development, economics, functions of advertising. Cost application, media, testing and research methods. Development of advertisements, copy and layout, methods and problems of reproduction. Planning the advertising campaigns with step-by-step developments. Lectures, discussions, demonstrations. Students are required to use the computer to generate graphics. BUS 141 Marketing is recommended as preparation for this course.
4 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Discuss the purpose of advertising in an economy.
2. Explain the advantages and disadvantages of the major advertising media.
3. Explain how an advertiser should go about selecting media to enhance the overall marketing efforts of a business.
4. Prepare an advertising campaign that demonstrates basic ability to create ads for various media.
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