Mar 29, 2024  
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Website Catalog (In Development)

BUS 142 - Marketing for the Non-Profit Organizations


Introductory study of marketing for organizations that operate in the public interest without a profit motive.  Analysis of the differences and similarities of profit oriented and non-profit marketing.  Emphasis of the exchange process, marketing concept, and environmental and societal constraints.  This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support.  Lecture, cases, and discussions.

Credits: 3
Hours
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

  1. Differentiate between profit and not-for-profit marketing concepts.
  2. Utilize the strategic marketing planning process of the marketing concept.
  3. Employ concepts of consumer behavior as it relates to non-profits.
  4. Demonstrate understanding of consumer behavior through classroom discussions and assignments.
  5. Define the concept of organizational positioning in order to maximize the organizations exposure to potential users.
  6. Utilize a marketing approach to fund raising and acquiring volunteers.
  7. Create a marketing plan and budget.
  8. Formulate marketing communication strategies.
  9. Define and practice methods of managing public media and public advocacy.