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Website Catalog
SUNY Broome Community College
  Feb 25, 2018
Website Catalog
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BUS 142 - Marketing for the Non-Profit Organizations

Introductory study of marketing for organizations that operate in the pubic interest without a profit motive.  Analysis of the differences and similarities of profitoriented and non-profit marketing.  Emphasis of the exchange process, marketing concept, and environmental and societal constraints.  This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support.  Lecture, cases, and discussions.

Credits: 3
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

1.  Differentiate the differences between profit and not-for-profit marketing concepts.
2.  Utilize the strategic marketing planning process of the marketing concept.
3.  Employ concepts of consumer behavior as it relates to non-profits.
4.  Demonstrate understanding of consumer behavior through classroom discussions and assignments.
5.  Define with the concept of organizational positioning in order to maximize the organizations exposure to potential users.
6.  Utilize a marketing approach to fund raising and acquiring volunteers.
7.  Create a marketing plan and budget.
8.  Formulate marketing communication strategies.
9.  Define and practice methods of managing public media and public advocacy.

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