BUS 142 - Marketing for the Non-Profit Organizations
Introductory study of marketing for organizations that operate in the pubic interest without a profit motive. Analysis of the differences and similarities of profitoriented and non-profit marketing. Emphasis of the exchange process, marketing concept, and environmental and societal constraints. This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support. Lecture, cases, and discussions.
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Differentiate the differences between profit and not-for-profit marketing concepts.
2. Utilize the strategic marketing planning process of the marketing concept.
3. Employ concepts of consumer behavior as it relates to non-profits.
4. Demonstrate understanding of consumer behavior through classroom discussions and assignments.
5. Define with the concept of organizational positioning in order to maximize the organizations exposure to potential users.
6. Utilize a marketing approach to fund raising and acquiring volunteers.
7. Create a marketing plan and budget.
8. Formulate marketing communication strategies.
9. Define and practice methods of managing public media and public advocacy.
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