The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Website Catalog
SUNY Broome Community College
  Jan 19, 2018
Website Catalog
[Add to Portfolio]

BUS 129 - Consumer Behavior

Emphasizes the development of how people make purchase decisions in the marketplace. Consumer decision making, learning, brand loyalty and market segmentation.

Credits: 3
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

1.  Explain the concepts of consumer behavior analysis.
2.  Demonstrate the application of marketing concepts within the customer decision making process through discussions and projects.
3.  Discuss the impact of culture and subculture as a marketing variable.
4.  Demonstrate an understanding of consumer behavior research techniques.

[Add to Portfolio]