BUS 129 - Consumer Behavior
Emphasizes the development of how people make purchase decisions in the marketplace. Consumer decision making, learning, brand loyalty and market segmentation.
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Explain the concepts of consumer behavior analysis.
2. Demonstrate the application of marketing concepts within the customer decision making process through discussions and projects.
3. Discuss the impact of culture and subculture as a marketing variable.
4. Demonstrate an understanding of consumer behavior research techniques.
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