BUS 113 - Introduction to Entrepreneurship
Designed for students who are considering a new business venture. Emphasis is placed on exploring and identifying what entrepreneurship is, understanding the challenges of entrepreneurship, recognizing and analyzing business opportunities, start-up issues, marketing, management, capital acquisition, forms of business organization, and other issues of relevance to the new entrepreneur.
4 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Define entrepreneurship and identify the role that entrepreneurs play in the economy today.
2. Explore and evaluate entrepreneurship opportunities.
3. Through classroom discussion and case analysis, identify the marketing efforts needed to achieve entrepreneurial success.
4. Identify the start-up issues that entrepreneurs face.
5. List financing options that are available to entrepreneurs.
6. Identify advantages/disadvantages of different forms of business organizations.
7. Thorough classroom discussion and case analysis, demonstrate an understanding of the importance of the function of management and its overall impact on the success of the business.
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