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Website Catalog
SUNY Broome Community College
  Feb 17, 2018
Website Catalog
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BUS 110 - Introduction to Business

General background of modern business practices through the study of organization and management, production, human resources, accounting and finance, marketing, and the information needed for control and management decisions in business and society.

Credits: 3
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

1.  Demonstrate a knowledge of business vocabulary through classroom discussion and assignments.
2.  Outline the philosophy, objectives, and responsibilities of business and its environment.
3.  Describe the private enterprise system and explain how competition and entrepreneurship contribute to the system.
4.  Identify common ethical dilemmas in the workplace.
5.  Identify the major global challenges that businesses of the 21st century will face.
6.  Explain the factors that drive supply and demand.
7.  Describe each of the four types of market structures in the private enterprise system.
8.  Summarize the three basic forms of business and the advantages and disadvantages of each form.
9.  Define management and identify the skill set necessary for managerial success.
10.  Explain the importance of human resource management.
11.  Explain the marketing concept.
12.  Outline the basic steps in developing a marketing strategy.
13.  Define leadership and compare different leadership styles.
14.  Explain the role of management information systems in business.
15.  Explain the importance of accounting and its importance to the firm’s stakeholders.
16.  Identify the functions performed by a firm’s financial managers.

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