BUS 241 - International Marketing
In the context of economic, cultural, political, legal, and other environmental influences, this course will address how to identify and analyze worldwide marketing opportunities. This diverse global context will also be examined in developing product, pricing, and distribution and promotion strategies.
3 Class Hours
Learning Outcomes of the Course:
Upon successful completion of this course the student will be able to:
1. Demonstrate knowledge of different market environments found globally.
2. Show evidence of the ability to research data and information on potential market opportunities, industries, and countries.
3. Articulate different theoretical approaches to marketing internationally along with current theory and trends.
4. Select and justify appropriate marketing strategy and evaluate the financial, human resource, operational and logistical implications for various countries and country sub-regions.
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