The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    SUNY Broome Community College
  Jan 19, 2018
Website Catalog
[Add to Portfolio]

BUS 241 - International Marketing

In the context of economic, cultural, political, legal, and other environmental influences, this course will address how to identify and analyze worldwide marketing opportunities.  This diverse global context will also be examined in developing product, pricing, and distribution and promotion strategies.

Credits: 3
3 Class Hours
Course Profile
Learning Outcomes of the Course:

Upon successful completion of this course the student will be able to:

1.  Demonstrate knowledge of different market environments found globally.
2.  Show evidence of the ability to research data and information on potential market opportunities, industries, and countries.
3.  Articulate different theoretical approaches to marketing internationally along with current theory and trends.
4.  Select and justify appropriate marketing strategy and evaluate the financial, human resource, operational and logistical implications for various countries and country sub-regions.


[Add to Portfolio]